10 Common Mistakes on Small Business Websites

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Tailor Brands has paired with Strikingly, to bring our customers high-quality websites for their business related needs. With custom domain names, analytics, a store, blog, social feed, and more, Strikingly websites are a great option for someone looking to create or update their business’s website. Get 11% off with code “tailorbrands11”.

You have your idea, you’re thinking about making a logo, and setting-up social media profiles to get the word out about what you’re doing. The next step? Making a website around your idea. Most people search for information online, whether you’re internet-only, have a brick and mortar shop, or provide a service to clients. Regardless of what you’re trying to promote, having a website makes a difference when you need to get your brand in exactly the right hands.

That being said, there are some common mistakes that many people make when creating their small business website! We’re highlighting a few below that are commonly seen- and you can be sure to avoid these when creating your website, or when you update your site!

Not enough visual content

There’s only so much a person wants to read on a website – pass that point, and you’ve created a non-starter. Like with so many things, less is more here. Write only what you need to and especially add plenty of beautiful images to make your site attractive. If you’re short of your own, there are plenty of free stock libraries like Unsplash and Pixabay. Add high-resolution images, videos, icons and so forth to your site to instantly get people really engaged with your site. Make sure that your logo is visible and your images resonate with your brand voice as well.

Poor site navigation

Whether a straightforward one-pager or a deeper multiple page site, you need a few clean and simple navigation elements to guide your site visitors smoothly about your site. Many of us have been on a website that you’re not sure exactly what to do…avoid that being your site! Make use of arrow pointers and internal links where needed, but most importantly, make your content and sections flow in a logical order. One of the worst things for your website is confusing people as soon as they enter your site, and clear navigation can help.

Weak branding elements

Whether it’s mixing confusing colors together or writing unclear copy in your business introduction or tagline, sometimes the branding is just not on point. That’s totally in your control to fix. If you lack a logo, worry not for there are sweet solutions out there that make great branding accessible for everyone (hint, hint…), and other tools and options to keep your brand looking good from beginning to end.

No fresh content

A good website, like a good menu or catalog, is, at its best, a fluid, changing work. Spice up your site periodically with updates for your customers; throw in a social media feed, to show them the magic behind the scenes. Run a with a prize giveaway, promote a special event for your most devoted fans – what you want is constant interest and interaction, from your customers both old and new. Content is also important for search engine optimizations as well. By refreshing information, you’ll show that your site is active, that you’re engaged in your field, and give people a reason to stay on your website for longer.

Visual design

Consider updating your website if there is no concept of white space and your website simply has too many things happening at once. Cluttered chunks of text, garish colors and clashing fonts, equals a site that instantly creates stress and confusion for your site visitors. No to Flash animation, ever. There are tons of tools available that make a visually appealing and engaging website possible without needing to clutter the page with details. Try it out and test a few designs to see what works best.

(S)loading speed

Many studies have shown, that corroborate the fact that people are very impatient. If your website doesn’t load in about 3 seconds, you could be losing around 40% of your site visitors right there. Do a free loading-speed test for your site on Pingdom – if your site loading speed isn’t cutting it, you need to compress your images (try TinyJPG), simplify the number of fonts and features you’re using, or consider a different website solution altogether. Especially with the amount of people that will be visiting your website on mobile devices and tablets, taking a long time to load on these devices may see your traffic and potential customers going elsewhere!

No metrics and analytics

Statistics aren’t only for computer geniuses and mega corporations! Collecting basic data, such as how your site traffic fluctuates, or where your site visitors are coming from, provides insights that help you understand, serve, and communicate with your customers better. Get started with a tool like Google Analytics, that gives you easy access to the statistics you want to be looking at.

Weak SEO

Unless your business is also a secret society, being easily findable on search engines has no downsides – only benefits. Connect a custom domain for your site, and share it actively through your email and social media. Complete your page description, search keywords, and other meta tags, focusing on long tail keywords. You may not think it makes a difference, but evidence shows that many people don’t click past the first few options after making an online search, and the lower you are on the first page, the less people will interact with you. Not on the first page at all? You’re seriously missing out on tons of clients but can take steps to rectify this!

Not mobile-responsive

Back in April 2015, Google deemed that websites must be mobile-friendly if they want any hope of ranking well on its search engine. More people today access the Internet on mobile (over 50% and growing) than from desktop and chances are, that a large portion of your traffic is visiting your website from their smartphones and tablets. Make sure your site is optimized for mobile devices with Strikingly. All sites you build with Strikingly are mobile responsive, from tablet to phone. For more info, here’s a post Strikingly wrote last year about the impact of Google’s change.

Regardless of where and how you do your business, your website serves as your online storefront and needs to be treated as such. Put as much care and consideration into this representation of your goods and services as you would do for your actual storefront, and then some! Don’t doubt the influence that a good website can have on a business, and how updating this website every couple of months can help to increase the momentum of your business in the online world!