Standing Out From Millions
It’s now harder than ever for brands to be completely unique, and it’s not because of our lack of innovation. With over 28 million brands in the United States alone, it’s nearly impossible that yours will look completely different from everyone else’s out there. When you add globalization into the picture, the problem grows even bigger. The average consumer has access to over one billion website “brands”, with a click of a button. As brand designers, this means we have to rethink our approach towards branding. If you are an entrepreneur, this means you have to rethink what “special” and “unique” really mean.
Narrow Down Your Focus
Regardless of how big your company is or how much you pay for a design, no designer could ever promise you a “one-of-a-kind” logo. If you don’t believe this, you can simply look at Ford’s logo next to Carrier’s. Both companies are worth billions of dollars, yet both have logos with the exact same blue oval frame. If you’re not convinced, check out Sun-Microsystems & Columbia-Sportswear, Gucci & Chanel, or Bentley & Mini-Cooper. The list is endless, but the bottom line is simple: somewhere in the world, there’s another brand that looks like yours.