Tailor Asks… Amy Morin, LCSW

February 02, 2016


Remembering Yourself When Running Your Business

As a startup ourselves, we at Tailor Brands know the roadblocks and hurdles that can arise when you try and get your project off of the ground. From coming up with an idea to researching the market to the long days that you encounter making your dreams come true, running a small business or starting your personal brand can be tiring. We sympathize with your struggle, and we spoke with Amy Morin, LCSW, best known for her 2013 article, “13 Things Mentally Strong People Don’t Do.” to gain some insight as to how anyone starting their own business could avoid burning out too soon. Morin shared some words of wisdom about how someone starting to get their project off of the ground can remain motivated and strong when starting up their business and the going gets a little too tough!

We spoke with Morin about some of the things that prevent small business owners and brands from reaching their potential, sweating the small stuff, and how you can recognize that you’re only human and there’s only so much that’s within your control. We’re sharing her advice with you…check it out below!

Content Divider TrianglesFive Small Business Questions With Amy Morin, LCSW


Tailor: What do you think are some of the roadblocks that entrepreneurs encounter when looking to get their idea off of the ground? Are there certain things that you find many people get hooked on more often than others?

Morin: Self-doubt is a major roadblock for many entrepreneurs. And for those who have confidence, other people’s doubt can be a problem. While it’s helpful to consider the potential drawbacks and downsides, if you’re not careful, you can talk yourself out of pursuing your goals.

Tailor: One of the things that stick out to me is people’s need to address things they are unable to control. How do you think this relates to building a business, specifically in the realm of branding and social media?

Morin: Too many people seem to focus on what their competition is doing. While it’s helpful to know what you’re up against, comparing who is getting the most likes or who seems to be more popular than you isn’t helpful. You can’t control how many likes, shares, or retweets you get. But what you can control is what you post and how you choose to engage your audience. Put your energy into creating good content. Recognize that some of it will catch on but plenty of it won’t. Learn from what your audience.

Tailor: If someone is struggling while reaching their goals, what would you recommend to help them achieve what they seek to?

Morin: It’s important to recognize that there will be days when you’ll have less motivation and times when you’ll struggle. Plan ahead for those times. Find out how you’ll keep going, even when you don’t feel like it. For some people, that may mean writing a list of why you want to achieve your goal and reading it on the days when you feel like giving up. For someone else, it may mean talking to a friend who understands your struggles. Find what will help you keep going after the initial excitement has worn off.

Tailor: How do you think that fear of failure or the fear that everything is not perfect prevents people from reaching their goals?

Morin: A lot of people think they’ll either fail or succeed, with little area in between. As a result, they worry that one mistake will cause them to become a dismal failure. It’s important to recognize that failure is part of the road to success. Look at failure as an opportunity to learn and grow better.

Tailor: If you were to leave small business owners with one piece of advice, what would it be?

Morin: Make self-improvement a priority. Owning a business isn’t just about having customer service skills or financial knowledge. Being an entrepreneur requires a lot of mental strength. Seek to grow stronger and become a little bit better than you were yesterday and you’ll see results in your business.

For more information about Amy Morin, LCSW, visit her website at www.amymorinlcsw.com.

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Small business owners can sometimes get stuck in the nitty-gritty of what it means to run a business and lose oversight of the important parts of their role. This is understandable and can be avoided by remembering to take some time for yourself! It’s easy to get beaten down and frustrated when you haven’t taken the time to decompress and step back, or are keeping yourself back by not preparing for the next step. We recommend making reflection a regular part of your business strategy to help take a detailed look at what you need to accomplish, what you have done, and what you can do to prevent yourself from being overwhelmed by the tasks ahead of you!