How Posting to Facebook Can Harm Your Brand
June 16, 2016
As a small business or brand owner, it is most likely that you either have or thought about a Facebook account to support your idea. Facebook, with over one billion regular users of the site, has the potential to really bring your brand to the forefront and get people interested in the service, product, and business you offer. With the ever-changing Facebook algorithm that determines what and how a user will see content posted to their timeline, many people are left wondering exactly how often they should be posting content, news, and updates to Facebook for the most meaningful interactions with their brand.
Ideally, you should be posting to Facebook 1-2 times per day, meaning up to 14 times each and every week. Does this seem like a lot or too little? There are some good reasons to abide by this number!
Did you know that from your Facebook business page, you’re able to monitor your competitors? Under the “Pages You Watch” function, you can add other business Facebook accounts, and see how many times per week these pages are posting and what their engagement level is. One helpful hint here is both to add your direct competitors and others within your niche. You’ll begin to get a baseline for what is expected or how you can take your brand to the next level using Facebook posts!