Our No-Brainer Guide to Social Post Content
July 5, 2016
It is recommended that businesses post to social media often. How often? Depending on the channel, you may see yourself posting as little as once a day (LinkedIn and Google+) or as many as eight times per day (Twitter). While this may seem excessive, there is a staunch reasoning behind why any small business or brand should be posting often to their channels. Whether it’s due to the quick posting rate of the channel that sees posts quickly pushed down in favor of new ones to the use of an algorithm that determines a user’s interests and posts those first, you need to be sure that your potential customer or client is seeing your posts, and, importantly, interacting with them.
With such a rapid pace for needing to post, you may be wondering what can possibly be used to keep users engaged or interested on social media, or even further, what you can possibly be posting to help garner content for posts. Remember that image-based posts are the best for keeping users interested and engaged and combining posts with images can be powerful for your small business!
Consistent content is important for leveraging your brand within the small business space, but knowing where to find content that you can rely on can be difficult. There are some really great spaces for discovering your next social post if you know where to look!
Some of the best places to find content is on the sites you’re posting to. By reposting, sharing, and engaging with your unique perspective added to the mix, you can encourage the type of social media marketing that is profitable for your brand.
Great! Now that you’ve been able to find great content to post, how can you share it in a way that’s different, unique, and encourages engagement? This is where it takes a little bit of love and creativity!
Below are some ideas of how you can present content to your audience:
Use Tailor Brands to create perfect social posts that you can share across social images, combining gorgeous images with text. Using branded messaging, anyone that shares or comments on your post will also be sharing the message of your brand with their followers.
Combined with images, posts can garner intense interest and buzz for your brand. Stay on top of your posts by using a social media scheduling tool to post in advance. This can ensure that your social posts are always going out on time, even if you are too busy that day or out of the office. Setting up a social media calendar helps to organize all of the content you’re sharing over time, and see what you’ve posted a lot of, what has been completed, what needs additional work, and more!