Having a logo and an online presence is only one part of having a brand- the other part is providing an overall experience for your potential clients and customers. It will show what your brand does and how you will accomplish this. Your logo and social presence is definitely a part of conveying this information to other people, but the rest is up to you, the small business owner, to really distinguish. Establishing what makes you different takes a little bit of consideration: what in your background, experience, process, talents, content, or offerings makes you the standout pick outside of other businesses in (or even outside of) your field? Once you have established what makes you the standout choice, you’ll be able to best create your brand.
Now, there are some tried and true ways to brand your business. Your small business logo, social media profiles, and website are the ideal visual components that are a quick and easy go-to for your clients. However, the establishment and recognition of your brand go further than your visual online presence. For example, some businesses create how-to videos on their speciality and post these to YouTube, utilizing their reputation as the second-largest search engine provider to establish themselves as an authority and draw business to their websites, or use minimal visual branding on their products to reach out to the niche markets that want to avoid all possible branding on their products. These two examples are some of the ways that small brands are thinking outside of the box when it comes down to promoting their products and services to others.
Importantly, branding does not need to cost a lot of money. It needs to resonate. Below we’re offering some different ideas around branding that goes beyond great logo design and can provide some inspiration for providing a meaningful brand for your community.
Unique ideas for branding outside of your logo:
These are just some suggestions taken from other brands that show how you can create a brand for yourself outside of your visual strategy. By creating a value that your customers can rely on and come back to over and over, you’re establishing your business and creating a valuable and meaningful place for users to come back to over and over.
Of course, a visual brand helps here. Be sure to establish a logo, color scheme, font option, and website as you’re embarking on your branding efforts. You’ll want people who are unfamiliar with your business to be able to identify and get in contact with you, and these visual reminders can be a huge benefit here, if not of utmost importance!