A few years ago, Facebook changed the layout of the profile to incorporate a large image spanning the top of the profile. For personal accounts, users have used this for personal and hilarious images, but businesses and brands have come to see these large cover images as key marketing opportunities. Now, a good Facebook/Twitter/LinkedIn cover photoc is not going to make or break your business, but this is the perfect place to tell a story, since this is one of the first things that someone will see when they arrive on your Facebook page. In an ever-visual world, your cover will be judged!
Is your profile photo or cover image branded with your logo? This is a great place to start. You’ll want to create an identifiable link between your visuals and your business to ensure that anyone stopping by to check out your page will know exactly what it is that they’re seeing. In fact, this identification, as well as abiding by Facebook’s cover photo guidelines by not being deceptive or infringing on another’s copyright rules, will play a huge part in creating your perfect cover photo.
There are a few components of visual engagement that Buffer highlights as important when choosing any image for a social media profile , including emotion, relevance, colors, typography, and text. The combination of all of these needs to be cohesive in order to grab a user’s attention and cause them to take a certain action when they visit your page. Not engaging an audience with these visual components can be a mistake for your brand’s social media marketing!