If you have ever done an internet search on how to grow your social media presence, it’s likely that you’ve gotten advice on running a social media contest. Contests, especially those aimed at encouraging current followers to like, comment, and share on existing posts, can definitely help to create familiarity with those that have never heard of your business, encourage enthusiasm, build email subscribers, and garner more likes for your brand. If you decide that using a social media contest is something you’d like to try out for increasing your brand’s influence, you’re at the right place for making this happen!
The first thing you’ll want to do is consider the point of a contest. A contest is meant to do something in exchange for the chance of winning! For small businesses, increasing the number of emails on your newsletter list, growing your social media following, introducing a new product, or simply growing brand recognition are some of the results that can be obtained from your social media contest. Now that you’ve understood the point of the campaign, the next step is to implement it on a social platform.
With the platform and the type of contest you’re holding picked out, you’ll need to determine the length that the contest will run for. For some contests, holding several rounds or using voting can further increase engagement and keep applicants involved in the process. You’ll also need to be sure that your contest is not infringing on any rules for contests by the platform!
Additional considerations for your contest is the target audience and aesthetic value! For one, you’ll want to be sure that the item or promotion you’re giving away as part of your contest is related to the product or service you offer to attract the type of people your business is catering towards. Your artwork should further reflect this and draw a potential applicant in! Make sure it resonates with your brand and the kind of user you’re looking for. A sloppy or misleading contest image may prevent people from entering to begin with.
Don’t forget about promotion methods! You can promote this in a few ways. Some common examples include sending out an email newsletter, creating Facebook ads or pinned posts, writing a blog article, inform contest promotion websites, handing out flyers, or partnering with another organization to go in on the prize and help spread the word.
Contests are a great way to spread the word about your new business and engage customers, both new and old. What have been some of your favorite online social media contests?