YouTube is not just for cat videos. It’s actually a really, really great marketing tool. Did you know that YouTube is the second largest search engine on the web? Not only meant for entertaining content, more and more people are taking to YouTube as a search engine. Video in its own right is extremely powerful for any business that wants to appeal to an audience – across social channels, video reigns supreme and the search model of YouTube can place audiences in your path that you may never have thought to target. If you have a YouTube channel or you’re considering creating your first channel, getting started and staying relatively active are two of the main hurdles you’ll face on this platform. Thankfully, those are both not terribly hard to take care of!
YouTube can be a really great place to address new customers in a new way. Video content on the web is strong, and many people turn to YouTube to tackle questions and how-tos. Starting small and regularly can help to get you into the habit of posting, and get your feet wet on the platform. Making videos may be time-consuming, but it can pay off! Without needing to pay for online advertising channels, you can reach millions of users by simply sharing your knowledge.