Every time that you walk into a department store, you may notice how early these businesses begin setting up decorations for the upcoming “season”, whether that be back-to-school, Halloween, Valentine’s Day, and more. It gets to a point where you’re left to wonder: how early is too early for seasonal marketing? Consumers behave differently at different times of the year, influenced by what day of the week holidays or events fall on or what items customers may be in demand for during that time of the year. It also allows your brand to exhibit some additional personality throughout the year in new and unexpected ways. In short, seasonal marketing is an opportunity to evolve your brand without changing your brand.
One piece of advice for seasonal marketing campaigns is to prepare early! There’s nothing worse than remembering last-minute that there is a sense of urgency around an upcoming holiday or scrambling to get a promotion together. You may even remind people that they need to jump start their shopping or that booking your service is essential. While some seasonal marketing campaigns may take more time to manifest than others, preparation and planning always win out! As with anything, however, timing is key.
There are a lot of ways that any small business can leverage seasonal marketing to their advantage. Below, we’ve highlighted only a few of the ways that you can start using seasonal marketing to your benefit.
Another important thing to remember during any seasonal or holiday marketing campaign is implementing an end date. One of the appeals of these campaigns is that they have pretty solid and established start and end points, allowing you to shift gears to go back to business as usual or switch gears to something else. Establishing this with customers is also essential! Your campaign is not ongoing, and quick action will be what matters. You can extend if needed, but be clear that any offers, promotions, or events are not ongoing.
With the holiday season approaching, now is the perfect time to be thinking about your seasonal efforts- there are tons of events over the next two months that provide ample opportunity to do some great marketing work! We’d love to hear what you have planned.