Snapchat. The idea of Snapchat is that a user can snap an instant image or 10-second video and either send it to a user that they’re following or post it to their story, allowing everyone that follows them to see it only for 24 hours. From the early stages of this platform, businesses have taken a chance and created immediate content on their channels to relate to a Snapchat using generation.
Larger businesses have begun specifically creating video and written content that appears on the home screens of Snapchat, but it’s not an option available for small businesses. While you may not be able to have your own specified business channel displayed to all Snapchat users, with recent estimates of over 100 million active users and 7 billion video views daily, getting on Snapchat is likely worthwhile for your small business! While Snapchat users tend to be younger, it doesn’t mean that they should be ignored.
Perhaps one of the best things about being on Snapchat as a business is that it’s not as common to use as Facebook, Twitter, Instagram, and Pinterest for a lot of companies, so you have the perks of being more of an early adopter. It’s a differentiator from the competition that can wind up paying off since you’ll have a following, a schedule, and an understanding way ahead of the game.