Using Presentations In Your Small Business

December 20, 2016


One of the products offered from Tailor Brands is a PowerPoint or Keynote presentation that you can duplicate, customize, and use in your small business. We get a lot of questions about this product and how a small business owner, especially one just getting started on their idea, can find these kinds of presentations useful. That’s a fair question! Presentations have been unfairly placed on the shoulders of students or large businesses. As a small business owner, you can use presentations to make some solid points and work with your other marketing efforts to appeal to clientele – and with a nicely designed presentation, you project an aura of experience and knowledge that cannot be ignored!

Consider only some of the reasons why you can use a presentation as a tool for your business!

  1. Since presentations contain limited space, information needs to be presented wisely. For a small business, this can be a great place to display crucial information about your business and present to users to download. For example, you can craft a small “About Me” section, list your product offerings and services, and place online or email out to customers. A great design linked with important information can go a long way.
  2. Use this as an opportunity to educate! What are you an expert on in your field and how can you share that knowledge? Or, simply create customer FAQ and help guides on this program for use over and over again.
  3. Looking for investors? A business plan fits well on a presentation, including the most important information about your business with places for graphs and data to be clearly presented as well. Even including some information about the hardships you’re anticipating can help lay out a great plan of action for moving forward.
  4. Use slides to keep information in one place. Consider the things that people want to know about your business – by keeping it all on a handy one-pager or a sending slides to people as needed. This dynamic document can keep being built out, copied, edited, and replaced over and over again.
  5. There’s power in the visual medium. More and more, we turn to images and video over written word. Consider what you share on social media and how often it is images-based. Powerpoint is a line you can walk to convey important information while helping a reader retain information and remain interested.

There are some general rules for presentations that should be followed based on their format. Keep content limited and direct, without getting wordy – and let images supplement what you’re saying here! On that vein, keep images and graphics relevant and reduce the colors used all over the place. This is supposed to be an easy-to-understand guide for the reader, not any more complicated than it needs to be!