Welcome to 2017! Branding for the New Year. 

December 27, 2016


Have you thought about any of your New Year’s resolutions? With the end of 2016 rapidly approaching, there are some common goals that everyone tries to uphold for the year ahead. Most commonly these include getting healthy, losing weight, living life to the fullest, saving more money, and spending more time with loved ones. We’d like to focus on the idea of living life to the fullest – is there anything that you’ve wanted to do that you haven’t had the chance to? Have you dreamed of starting your own business? Has anything held back your brand? Why not take the opportunity now to make your business and brand the best it can possibly be?

For 2017, make sure that there are three important details that you can define for your business – whether it’s new or not.

  1. What is your business? What is your passion that you’re exploring?
  2. What things make you stand out from the competition?
  3. Does your passion and what makes you unique stand out?

Take the next 365 days to shift your focus on these goals and take the right steps to advance your brand in the new year.

Once you’ve established and reified what it is that you’d like your brand to be in 2017, now is your responsibility to maintain this momentum throughout the year. Try defining your goals. Is it to launch your business idea? Is it to grow your customer base? Should you increase the number of visitors to your website or the overall number of a certain product to push. Make it a lofty, but still attainable goal that you can work towards, track progress, and work to promote.

How does your design fair? Is it time for a redesign or a brand new logo and design? Where do you start? This is where your thoughts earlier matter! Your fonts, colors, and logo shape all tell a story about your values – a brand looking great is only one part of the design elements that need to be considered. You would also like the core values of your business to shine through!

If once you get your logo set up, you’ll want a website, blog, and social media that reflect the same values. Make sure that the fonts run through all your branding, that the color is reflected throughout, and everything connects with one another.

How about a timeline for all of this? Space everything out throughout the year. Finish your branding by the end of February and start setting some business goals. Start small and go big – after all, the year ends with some of the biggest spending holidays of the year (Black Friday, Cyber Monday, Christmas), so you can build up your business and brand recognition in time for these spending days.

With 2017 almost here, what are your branding goals for the new year?