7 Ways to Inspire Creativity 

January 24, 2017


Creativity is a skill and not just a skill that only certain artsy people are able to hone. When it comes to your small business, there are a lot of tried and true methods for branding – such as creating a logo design, getting involved on social media, and setting up a website that provides all information about your business. Creativity can be a hallmark for problem-solving and can help you determine all of the ways that you’re able to distinguish yourself from the competition and further craft your brand.

There are guides that will outline the exact steps that a small business should take to be successful. We’re guilty of that as well. While there are some best practices that you can follow, if every guide was 100% successful, each and every small business wouldn’t need to worry. The reality is, there are a lot of variables that can affect how a business’s marketing efforts will go. Best practices are those for a reason, and these can be assisted by using out of the box tactics to bolster the effects.

Inspiring creativity imageEncourage Your Creativity

Creativity is a process and needs to be developed. It may seem natural for some to be able to pick up a pen and create art, but chances are, that art took lots and lots of practice. Your small business is the exact same thing.

    1. Play around with what’s established. When you’re told to do something one way, think of the other ways you can get a similar result, or how you might be able to use a different tool to get it done.
    2. Create the right environment to think outside of the box. If you’re used to working in one space, consider moving to another. Try going outside, to a different cafe, or take a drive. A change of scene can breed great ideas.
    3. Explain things back to yourself. You might be able to read and perform, but do you know why you’re being asked to do something? Completely understanding a topic can help you follow new ideas to different places.
    4. Generate a lot of ideas. Sometimes coming up with one idea can be a struggle, but try and craft plenty of ideas to every topic you need to address. Take some time out of the day to think, use free association, or look at the problem from a different angle.
    5. Combine your distinct ideas. While one idea on its own may not be impressive or make you feel like it’s worthwhile, what happens when you combine ideas? Even two that may not seem connected might combine to something really impressive with some thought.
    6. Break down all components of an idea. Break everything down to the nitty-gritty. Rebuild from the ground up. Come up with new methods for every one of these components, and understand why each of them matter. Then subvert this.
    7. Make some sketches. Even if the idea is in the abstract, imagine how you may doodle it out, regardless of your artistic ability. Visualizing something in a concrete matter rather than in the abstract (as a word) establishes a different way to look at it.

Creativity doesn’t mean doing everything right all of the time – it means that you keep trying new methods and campaigns, testing and figuring out what kinds of things work well for you, and what things you can improve on. However, when you keep trying, you’re bound to find something that works very well for you and for your audience. Keep spitballing new ideas and trying different marketing campaigns until you find something that works – then go ahead and try something new! Your business and marketing should be fun, and keeping it fresh will help with this.