Pairing Fonts Like a Pro 

January 26, 2017

Using two fonts together can be extremely visually appealing and help to differentiate your design from others. Tailor Brands logo maker allows you to combine different fonts for your main logo font and your tagline font, and you can choose different font options when using creating social posts and headers, but simply choosing any two fonts may not be the best option. Not all fonts work well together, and there are some guidelines that outline the best practices for mixing two fonts together for online use.

Matching Fonts, Simply!

How can you begin to think about pairing fonts? Consider every friend you know. They are all appealing in their own way, but you might have a friend that’s better to take to the gym and another friend that’s a much better dinner companion. There are probably some friends that you keep apart from one another because they don’t get along or bring out something difficult in one another, while you have other friends that perfectly complement one another. Fonts are the same way. Just because two fonts are gorgeous doesn’t mean that you should be using them together. You want your fonts to be different but work very well together.

How can you be sure that you’re pairing your fonts correctly?

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Not only should you be pairing these fonts correctly, you’ll also want to be thinking of the ways that these fonts stand out. One font should stand out over the other, creating a visual hierarchy, and the context of the fonts needs to be thought of as well. If you’re planning on using your design in a smaller space, be sure that the larger font is easy to read or that any smaller fonts are spaced nicely – contrast will be key.
If you’re looking to combine fonts, take the time to practice and see what looks good. There are numerous yes’s and no’s that go along with font pairing, and taking the time to play with different fonts on any design channels can help you establish your eye on what looks great! If you’re creating a design on Tailor Brands, go ahead and feel free to reach out to our team of designers at [email protected] We’ll be happy to take a look and let you know what we think, and even suggest new fonts you can use!