How do you create a logo that gets people talking about your brand?
That’s the million-dollar question, and luckily there’s more than one right answer. Leading the pack, however, is a type of logo that’s celebrated by corporations yet often overlooked by small businesses: The abstract logo.
From Chagall masterpieces to human emotions, abstract things are often as intriguing as they are beautiful – and things that are unique are relentlessly discussed. More importantly, abstract images are able to infuse layers of meaning into a logo, as they are open to interpretation by the world at large.
In fact, at Tailor Brands, we believe in the power of abstract logos so much that we’ve created one for ourselves!
You don’t have to take our word for it, though: Check out this list of meaningful abstract logos, and see how they bring their brand to the forefront of the conversation.
Think of symmetry as your older, wiser cousin. He’s the one who keeps you centered when you’re itching to be rebellious, and the one that calms you when you’re feeling a little too emotional.
In the family of abstract logo design, symmetry = balance; while some abstract logos tend to be all over the place, symmetry grounds the logo in patterns that are recognizable – and interesting – to the human eye.
Possess your inner Pollock and dive into the world of new age geometry. Contrary to popular belief, geometric shapes are full of emotion and meaning – exactly the recipe for a logo that stands out.
You don’t need any heavy detail in these abstract logos to say something about your brand. Circles are comfortable and wholesome; squares are stable and abide by the rules. And, layering shapes on top of each other brings a level of depth to your logo that only the minimalism of geometry can capture.
Abstract doesn’t always = unidentifiable. These hybrid logos take the best of both worlds – the concrete and the abstract – and fuse them together. Notice that the random swirls in the logo above resemble pasta on a fork, and that the butterfly-shaped symbol on the bottom left logo of the image is actually a pair of hands coming together.
The power in these logos is their ability to take real-life images and mold them into an even more pleasing aesthetic than the original design!
Sometimes it’s important to adapt to your surroundings, and what better way to do that than by choosing a logo that transforms? These dynamic logos take the same abstract shape and tweak it to fit different contexts, whether by changing the color, layout, or orientation of the logo. For those who are crazy creative or just have commitment issues, this type of logo is the answer to your branding prayers.
Check out how Anna Wolf Cosmetics brands with a high-quality purple on a face mask, but is sporting a trustworthy blue logo on the bottle of body wax; each logo has a slightly different variation of abstract meaning, and they both say something unique about the products they represent.
Like the internet-famous dress (is it blue and black or gold and white? We’ll never know), there are some abstract logos that just can’t be put in boxes. Whether they combine hybrid marks with symmetry or simple lines with complex shapes, these logos are bound by nothing and no one.
Consider incorporating different techniques to create a logo that surprises your audience; chances are it will get your audience talking about your brand, in a way that concrete logos can’t.
As mentioned above, abstract logos are open to interpretation – but some have a clear message that they’re trying to get across. That said, they often beg of their audience to take a second look if they want to figure it out.
From using negative space that conveys a double-meaning to shading techniques that trick the eye, these logos are complex, clever, and send a wink to your audience that they won’t be able to resist.
Some brands aren’t cut out for traditional logos – and all the more power to you if that’s the case. Abstract logos are a great avenue through which to communicate the uniqueness of your brand and engage your audience in the conversation.
Still unsure if you’re ready to go abstract? Read all about the emblem logo, and see if you find what you’re looking for!