One of the most important parts of blogging is creating thoughtful, engaging, and shareable content – that goes without saying. When you have information that’s worthwhile to share, putting it out there will ensure that it’s getting seen.
But as the internet becomes a lot more visual, your blog will need a visual hook to draw people in and keep them sharing your content all over!
Consider a basic of human evolution: humans communicated with symbols and images before the written word was developed, and our brains are a lot more receptive to seeing images than reading words. Unfortunately, having the best content out there isn’t going to matter as much if you’re not also backing up your writing with images.
So what lessons can you learn about using images for your blogs? When you’re not a graphic designer, the thought of needing to come up with and create visuals for everything you write can seem tedious. However, it’s totally worth it.
Your blog header matters! Choose one that represents your brand, business, and the article you’re writing to the fullest. Try using the social header tool on Tailor Brands to quickly make one for your blogs.
Use images the blog article itself. Images can direct the user in certain directions to get them to perform the actions you’d like them to. You know the phrase, “show, don’t tell”? Breaking up walls of text with great, creative images also ensures that your content is being read – exactly like you want it to be. Some data even shows that images can help your blog get shared way more often.
What does the blog on your website look like? Does it have a header with your business name and logo design? Your header on your website is the first welcome that visitors will have when they enter your blog page to learn more. It needs to convey the right message about your business. Are the articles differentiated with different images?
Post your blogs to social media with the relevant image included. It’s been shown over and over again that images help social media posts perform well. At least get your foot in the door by sharing your content with an image to a large group of people and hope many of them bite and continue forward to checking out your content.
Consider how images make you more trustworthy. Faces can help to move products, but when you’re just starting out, images can make the difference between connecting with your audience and not. While this doesn’t mean that every post of yours should have an image of your smiling face (but hey, if the shoe fits…) it does mean that you should consider having a photo of yourself somewhere on your blog page. We’re not telling you to do this, we’re just not telling you it’s a bad idea either.
To make it even easier, check out our previous blog showing where you can download free stock photos for your website and see if any of these are applicable to what you’re writing about. Images help with engagement, shares, and credibility, all things that you want when you have others reading and checking out your blog content. Don’t miss out!