5 Smart Strategies for Mobile Marketing

September 8, 2016

One of the biggest challenges many marketers face is along mobile marketing. With more and more users every day using mobile devices to access information and connect with businesses. This leads to websites that need to be optimized for the various kinds of screens that a user may use to using mobile-friendly advertising to stay ahead of the competition. Especially when it comes to small businesses, keeping up with the rapidly changing technology can be difficult. But if you’re not considering how mobile devices affect marketing as you’re promoting your small business, you’re missing out on a huge chunk of potential customers and clients that may solely be engaging with your business on their mobile devices.

Update Your Mobile Marketing!

One of the most common ways that larger businesses have chosen to engage mobile customers is through the creation of an app that allows quick and easy engagement. For small businesses, this may not quite make sense (but if you choose to go that route, we recommend DWNLD for affordable and easy app creation).

So as a small business, how are you supposed to ensure that you’re following mobile best practices without devoting all of your time catering to mobile devices? There are some easy ways that you can stay on top of mobile marketing without causing yourself too much stress.

  • Ensure that your mobile site speed is not too slow. While your site may load quickly on a desktop computer, viewing your site on mobile may cause it to be slower depending on images, graphics, and more that can take a toll. Check your site’s speed with Google PageSpeed Insights to learn what may be slowing your website down and gather suggestions on how to fix this.
  • Try and connect with local users as much as possible. Location data, checking in, and review sites are great ways to bring attention to your business within the local community, especially since many users are interacting on social media on their devices. Having these accessible can both help users find your business, but allow you to see where people are coming from when they interact with you – and if you explore advertising on any platforms, you’ll be able to target users specifically when they’re near to you.
  • Take steps to mobile-optimize your website.  There are tons of different screen sizes when you consider mobile, tablet, and desktop brands, and a one-size-fits-all approach will not work in these instances. Mobile-optimized simply means that the website’s elements will arrange themselves to fit whatever kind of screen a user is coming to you on without needing to zoom in or otherwise scroll around. When a site is hard to navigate on their device, they’ll spend less time engaging with it and simply click away.
  • Using advertising? Adapt your messaging accordingly. It’s tricky, but what works on a desktop may not work on a mobile device. There are different capabilities, and with a smaller sized screen, intense graphics or lines of text may get glossed over. Concise, clear, and snappy messages work on both mobile and desktop!
  • Consider your checkout process for online purchases. There’s a good chance that a visitor to your website on mobile will convert – mobile conversion rates are oftentimes higher than desktop conversion rates, and around 4 out of every 5 mobile users makes purchases on their device. Your checkout process needs to be friendly to these users to ensure that you’re not missing out! Reducing forms, adding payment options, and not requiring an account are only some of the ways that you can make a difference in your checkout process.

Mobile marketing needs to be considered differently than desktop marketing in order to ensure that you’re getting the full benefits from users visiting your website on their devices. Even as a small business, the difference in the business that you’re getting from mobile matters! Choosing a company that can help ensure your website is properly optimized and checkout-friendly across devices is one hurdle, the next step is ensuring that messaging is applicable for both mobile and desktop users and that your website health is maintained for both.