5 Ways To Make Your Crowdfunding Campaign Stand Out

June 17, 2015

Crowdfunding through websites like Kickstarter, Indiegogo, and GoFundMe are great ways for startups and small businesses to bring their products or services directly to consumers. By harnessing what’s appealing about a product, you can market to customers on a scale that’s potentially on the level of a much more established brand. However, effective crowdfunding requires effective tactics, which is why we’ve broken down our five best tips, in order from most basic to most involved, all with the goal of making your crowdfunding campaign attractive.

  1. Attention-grabbing text. Keep your campaign name and description simple but make it impactful. It should easily communicate the objective and reasons behind your campaign.
  2. Simple reward levels. Always make your lowest reward level $1 so anyone can donate! The reasoning behind it is two-fold: First, the people who can’t contribute large amounts can still get involved, and second, they also become attached your user base, helping spread word of mouth both off and online.
  3. Backer recognition. Give social media shoutouts to backers of certain levels. By reaching out to these backers, you show that real people are behind your success, and also create the potential for more promotion when tagged backers share or repost your shoutout.
  4. Graphic branding. Always brand your campaign with logos, banner images, and other graphics made for social sharing. This makes it so much easier for anyone to share your project. Additionally, it makes you look more professional if you decide to reach out to a blog or news site for coverage of your campaign since you’ll have a well-put-together media-kit.
  5. ALWAYS Make a video. People like watching videos, so invest in a high-quality video explaining your campaign and why it should be funded! A good video is fun to watch, communicates concisely, and is easily passed around on social media. A campaign is nothing without a good video.

What do these tips all have in common? An emphasis on upping the shareability of your campaign. The internet has made our lives more connected than ever, so the best way to promote your cause is to take advantage of the power of connections.