Developing Your Logo Before the Holiday Rush

November 06, 2016

Now that November is upon us, we only have a short period of time before the largest purchasing holiday of the year, Christmas, is upon us. Between Black Friday, Cyber Monday, #givingtuesday, craft fairs, sales, and more, your business is in the optimal place to self-promote and acquire new customers.One of the most important things you’ll want to do is make sure that you’re memorable. With so many other vendors hustling their services and products, you want to make sure that you stand out during this busy time. One of the ideal ways to ensure that you’re noticeably different from the pack and is to resonate with your customer visually and create a memorable brand to return to over and over.

Step 1 – Consider Your Brand

The importance of a strong brand is a well-established concept. Especially as a small business, your brand can help set you up to be on a successful trajectory moving forward.

“But I can’t afford to pay for a brand, I’m doing this all on my own,” you may say.

Not to fear! A brand is your reputation and billboard to the world. It’s what you want people to associate with your business when they hear your name or see your product. It doesn’t need to be an expensive endeavor, but rather something that you take your time to think about on your end.

Not sure where to start? We’ve got a few questions to get you going in the right direction to help you establish your brand identity, such as:

  • Why does your company offer the goods or services that you offer?
  • What are the benefits that you offer to your customers?
  • How do your benefits set you apart from your competitors in the field?
  • What do you promise your customers with your brand?
  • Who are the people you’re appealing to with your business?

This holiday season, you want to make sure that people not only use your product but that they remember it. This can all be done with one important step: your logo.

Step 2 – Develop A Logo That Resonates With Your Brand

Once you have a grasp on what it is that you want to provide to your customers and what your company is, you can take the steps to develop a logo that puts it all together. As a first impression, your logo should pull in a consumer and remain persuasive that your product is the one that they need. Developing a logo that illustrates your brand can include:

Not all logos will need all of these, nor does having all of them mean you have a good logo. What makes up a good logo is how well it differentiates you from your competition, and how it coerces others to choose you instead of others…a real benefit! A design, business name, and tagline may not represent your brand, and that’s okay. Choosing what is best for you can have a drastic impact on your business and how your brand is portrayed to the world.

Your logo is the initial draw that brings people to your business over others and makes you different from the rest. Imagine two white cups of coffee. One of those is without a logo, while the other is emblazoned with a Starbucks logo. What coffee cup do you think more people are going to be attracted to? Most likely, the cup with the Starbucks logo. Why? People are familiar with Starbucks coffee, and they trust the products that Starbucks puts out. People trust Starbucks so much that they’ll order it every day, sometimes even twice a day or more! That’s the power of a good logo. With so many shopping holidays on the horizon, don’t fall into a sea of unmemorable products and companies, stand out! Ensure that you have a memorable logo that truly represents your business for your branding needs.