Design and branding aren’t static; every year there are trends in patterns, fonts, colors, themes, and more that affect how businesses establish themselves to their customers. Different companies establish their own design and color predictions for every upcoming year, with Pantone announcing their pick for the color that will define everything from interior design to fashion by combining the cultural events of the past year with a forecast for the future. For 2017, Pantone has suggested the color Greenery, a yellow-green color that symbolizes new beginnings while also bringing to mind the importance of nature. Benjamin Moore, to contrast, chose the color Shadow since there are emotional connections to the color that strongly relate to light on space. These are only two players in the trend prediction game, but it’s interesting to see why they’ve chosen their colors and how you can use them to your advantage.
Single colors have one strand of influence, while color combinations have others. Working with the earthy tones of the 2017 colors of the year are complementary colors that work with these tones to highlight the colors in the best manner. Below, we’ve compiled some examples of color palettes you’ll be likely to see popping up all over the place this year.
Each color company has different reasoning for choosing their influential colors, and that applies to the many ways that different businesses want certain aspects to influence their customers. In design and branding, color can influence the meaning behind a design and work to influence the viewer to look at something in a certain way – this can both work for or against a company. If you’re looking to play with color, but not willing to commit to an entire rebrand, bring a complementary color in or working with a color palette on social media may be your perfect next step. The hot color palettes you may be seeing in 2017 aren’t just for show – they can help you relate to current overall feelings and resonate with your customer base.