Four Easy Tools to Jumpstart Your Business
May 24, 2016
Thinking about taking the first steps to start your own business? This can be intimidating, especially if you are currently on a limited budget and wondering the best ways to get the ball rolling, without taking too much risk. Starting a small business ourselves, there are some resources we have come to rely on and think should be passed along. From branding to getting legal help and more, there are tons of companies out there looking to help you succeed.
Weebly is a self-service website development platform that was designed specifically with the first-time business owner in mind. With price options ranging from free to premium, getting started on Weebly is a breeze! According to Weebly spokesperson Kim Chappell, “Weebly is a great place to start and grow your first website online or your first e-commerce business because it’s super intuitive, presents brands and businesses in a simple but current and design friendly way and of course it’s all seamless from desktop to mobile for both the site creator and the site visitor. The proof is in the incredible customer success stories of people launching their sites to sell everything from yoga classes to tiny homes, and being able to create and manage their own digital home has helped them save thousands and keeps them connected directly with their customers. Plus, with our new Weebly App Center and fully integrated email marketing platform, Promote, we are a one-stop shop for everything you might need to get your business online!”
Unlike other development platforms, the focus of Shopify is primarily based on the e-commerce side of running a business. For retail spaces, Shopify is one great place to develop your storefront brand. Pricing starts at $14, and can increase depending on the specific needs of your shop. “Shopify’s end-to-end commerce platform allows merchants to sell online, in-store and anywhere in between,” said Casandra Campbell, content marketer, Shopify. “Our merchants can set up stores quickly and easily, add products to test business ideas all at a low monthly fee. Shopify enables merchants to focus on their business growth without worrying about common hurdles to success.”
RocketLawyer is a service that helps small business owners get the legal help they need without being burdened by the cost of expensive legal fees. Using both free legal documents and legal information, small business owners can get the basics started at a low cost, from getting incorporated as a business to the establishment as a limited liability company to employee hiring forms and more. For those needing more advanced legal representation, this service also provides discounted legal help for those using the service. With monthly and yearly subscription options, RocketLawyer is great for any small business seeking legal representation without the full-fledged cost of retaining a personal attorney.
A large driver of traffic to your website and brand can come from social media. Between advertising on these platforms or general engagement with customers, or even just simply promotion, Facebook, Twitter, Instagram, LinkedIn, and Pinterest all can have a drastic effect on the audience that you’re reaching. One of the common problems with social media is how much time it can take up! Buffer makes it easier, allowing you to schedule posts in advance, choosing where you’d like them posted, and provides analytics for these posts so you can see what performs well.
BONUS: Tailor Brands
Our logo maker is one of the easiest to use on the internet, and the first step in getting started on your business branding. By simply inputting your business name (and tagline if you have one), telling us a little about your business, choosing your logo style, and going through our font choices, our innovative algorithm comes up with six basic logo structures that you’re able to customize further, with colors, placements, fonts, and more. A logo design only starts at $24, with additional branding items and packages ranging from $39 to $99. For a more in-depth design experience, users can even sign up for Tailor Brands Studio, an unlimited design platform aimed at ensuring any small business stays on brand.
One of the most common misconceptions about starting your own business is that you need to know exactly what you’re doing before you even get started. This prevents a lot of great ideas from even taking off! In fact, not having a business plan before starting can be the perfect step. By formulating your idea and choosing a name, creating a logo and a brand, building a website, getting all legal affairs in order, and setting up your social media channels, you’re taking a great step in getting your small business off the ground!