How to Design an Effective Facebook Ad
May 26, 2016
If you have a Facebook page, you may not think that you need to Facebook advertising to get people’s attention. Facebook ads are great at driving traffic both to your website and increasing the amount of page likes your business receives. Many of the advice for small business owners looking to get started bringing customers errs towards paid advertising on Facebook and search engines like Google. While search engines have their own algorithms, Facebook ads are a little harder to crack. With a combination of targeting and creative, designing a Facebook advertisement takes some work. Trust us on this one! We’re constantly updating our Facebook visual creatives and advertising to stay on top of the game, and are more than happy to share some of our tips for designing an effective Facebook ad that gets people to click through to your website.
While Facebook ad targeting is another story, your Facebook creative is one thing that really needs to stand out. At Tailor Brands, we reevaluate our advertising designs often- whether this is a few times a week to a few times a month. We’ll test different layouts, formats, calls to actions, and more! With so much testing that we’ve done, we have some advice to share about how any small business can design an effective Facebook ad.
Designing your Facebook ad should follow these tips:
Tailor Tip: We’ve tested images with backgrounds, images with solid backgrounds, images with people, flat images. For a while, beautiful pictures featuring people worked. We changed who we were targeting, and suddenly, flat images with solid backgrounds were our bread and butter. The target changed, and so did our ads! This became an important lesson for us.
Tailor Tip: Our ads usually contain a short call to action in a nice brush font or a clean san serif.
Tailor Tip: Pay attention to your ad copy. We keep ours generally within the same realm, but change it when designs change and test between target audiences.
One of the best things to remember if you’re using Facebook advertising is creating awesome images. Visuals are a huge selling point for the social networking site, and the better yours are, the higher the chance that someone will stop. Pair this with an amazing ad copy, you’re guaranteed to have people visiting your website! Remember that this may need to be changed out periodically to keep people interested. This is where the learning curve comes in! Find out what elements work, expand these, and remove the ones that don’t!