How to Launch a
Splash Page in 5 Minutes

July 12, 2016

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If you have a website, you might be familiar with a landing page, or a page that is solely created with the intention of converting a user on your website, whether that be making a purchase, signing up for a mailing list, or taking another action. A splash page, in contrast, is more of a window preceding access to the website that gives a potential user more information about using your site, promoting a giveaway, or about your services that can provide a better user experience for someone coming to your site.

Using Splash Pages To Your Advantage

A splash page can be placed anywhere on your website, from the homepage to the content pages, to your blog, usually as a welcome screen before the user is able to gain access to the website. However, a splash page is not a regular page on your website.

What makes a splash page different:

  • There is only one purpose to a splash page (conveying a message or choice).
  • A splash page has very few options for the user, usually only the message and a way to exit the splash page to the main site.
  • It does not need to have extensive design, images, or graphics.

You may be wondering what the purpose of a splash page is instead of just sending a user to the main website. Splash pages can highlight something important a visitor should know before entering the site, which can range from choosing the appropriate language on international sites, choose a technology option that suits their computer, highlight a promotion that can affect a user’s buying habits, offer a product or discount, or display age restrictions for sensitive materials, such as alcohol sales. Since they’re usually fast-loading and accessed before entering the site, you can be sure that your visitors are seeing this information before they enter your site at all.

As a quick and attractive step in using your website, a splash page doesn’t give a user the change to be confused or scroll to find the important information they need. It’s a quick guide to taking the next step, and can be truly influential in the way that someone navigates your site and interacts with your product or service!

Elements To Consider With a Splash Page

Image/video background – Pick a beautiful and relevant image, preferably one related to your actual business. A high-quality stock photo or faded/solid color background can work as well, depending on what theme or feeling you are trying to represent. If you want to be really on point, try a video background – it’s less clunky than animations, and nothing draws eyeballs like a quality bit of video. Visuals are extremely important for splash pages, as the whole point is to attract a user’s attention instantly!

Example of a splash page on a mobile device

Title and Description – Unless you’re doing some kind of secret product or private dinner party, you’ll want to include a title on your splash page, and probably a tagline and/or short description as well. For your audience to instantly understand the who what why, and other summative information. You’ll need to balance clarity and detail – tell them what they need to know, without overloading and thus diluting the effectiveness of what you’re trying to convey. If it’s a directly promotional page, emphasize the benefits that are on offer; if it’s a coy entry page, work in the descriptive words and ideas your audience wants to hear.

Logo – On the topic of branding, if you’ve got a logo, a splash page is a great place to put it! As the first thing that a potential customer will see when coming to your page, you’ll have a direct chance to better familiarize them with your brand. Even further, if your splash page is linked to the homepage, then you’ll also be able to assure a user that they made it to the right place at first glance.

Additional splash page example for small businessesCall to Action – Splash pages are meant to bring you to a quick action, usually leading into the content of the main site or homepage. Make sure this link or button is emphasized and inviting. As pretty as you want your splash page to be, the goal is not for them to just stay there. An effective splash page is like a great event flyer or teaser trailer – catches your attention, and makes you move in to see more.

Remember, not every website needs to have a splash page, but this can be a great tool for your small business! Consider what you want to direct users to when they visit your page- is it a first-time purchase discount? Signing up for your mailing list? Consider how a splash page might be right for you!

Interested in reading more about how your small business needs a great website? We have more articles about how to perfectly brand your website, some common mistakes people make on their websites, and how your website could be updated– check them out!