Is Your Logo Memorable Enough For a Child to Understand It?
June 14, 2016
A good logo should be simple, memorable, timeless, versatile, and appropriate in the best kind of way. But just because a logo is simple doesn’t make it good, just because a logo is versatile doesn’t make it good, just because a logo is memorable doesn’t make it good, and so on. The importance of good logo design is the combination of all of these elements to work together on an end product. Unfortunately, some companies spend thousands to millions of dollars on logos that really just don’t work or forget to update their logos as their brand, mission, and design technology changes. So, we’ve taken these logos a step further and asked a five-year-old to interpret these logos for them. If a logo can be remembered by a child, it can definitely be said that you’re on the right track for anyone to remember your logo and come back to use your service, over and over.