How to Make a Strong Impression This Holiday Season

October 27, 2016

It’s almost the beginning of November, and some of the largest shopping days are upcoming. Whether you sell goods or services, this is the perfect time to take advantage of the season and run discounts, promotions, deals, and events that are both aimed at bringing in some revenue and also familiarizing more customers with your brand. This is a great time for spreading the word in your local community and beyond! Remember, your business is also competing with others that are seeking to take their piece of the holiday pie, so it helps to be smart, prepared, and ready to go. With Thanksgiving, Black Friday, Cyber Monday, Hanukkah, Christmas, Kwanzaa, and New Year’s Eve in such close proximity, there is no such thing as being over-prepared!

Essential Questions to Prepare for the Holidays

As a small business, do you have a logo and brand color? If not, now is the best time to get started on this. Your logo is the symbol that represents your brand, and no matter what you’re selling will be what a customer looks back on when they’re looking to revisit your business. Make sure you have a clear logo that represents your business. Just starting out, you don’t need an elaborate design, but something that fits your brand. As your business grows, you can think about a rebrand then, but before the holidays, you’ll want something for others to be able to remember you by. If you already have a logo, awesome! Send your Vector EPS logo file to printing services for labels, cards, tags, or anything else you’ll need for the upcoming rush, so you can worry about reordering stress-free if needed.

Have you prepared your inventory and your schedule? This is also important! Know what you have in stock and what people may be looking. If you’re running promotions, be sure that you have enough of the item you’re running a deal on to be alright without stress. Scheduling is important too! If you’re promoting your service, you’ll need to be sure that you’re not stretching yourself too thin. Scheduling will be key and preparing in advance can assist you in making the best choices for running promotions or fitting in client during the busy months.

Have you promoted the holiday season? Setting up decorations can get everyone in the mood to celebrate. This can be decorating your brick and mortar shop, changing your social headers, or changing the colors on your website. Taking it a step further and providing an extra treat for purchase can be another way to get in the spirit. Even better, offer a special discount or promotion, with a bunch of holidays within a short period of time, you can try out a few different deals to see what works best.

When was the last time you took a look at trends? If this is your first year in business, paying attention and reading up on consumer trends this year can help you plan! Is shopping local a big deal in your community? Are there any large events going on? If you’ve been in business for a while, what was successful last year? Looking at previous performance can help indicate what you need to prepare for moving forward.

Can you schedule any promotion in advance? If you haven’t set up social media channels for your business, now is the time. Get on Facebook, Twitter, and Instagram to start, and begin posting! Add friends, engage with customers, and keep everyone informed about the promotions and specials you’ll be running over the next few months. With any social media channel for your business, keep your site branded with your logo! Engagement on these sites will direct other people, and the more people that are exposed to all of the promotions and offerings that you’re planning, the higher the chance that some of them will purchase. Don’t forget the power of your email list as well!

The holiday season provides an immense opportunity for making money and spreading brand awareness, and the key struggle will be getting your customers to purchase, and purchase now. Promotions with a solid start and end date are helpful with this, as is offering limited-time products or services that are unavailable throughout the rest of the year. Nostalgia marketing can work well with seasonal marketing here! End the year on a high note and get ready for a great 2017.