Facebook is a social media and advertising giant, with over 1 billion active users that use the platform on a regular basis. This is not only a huge number of people but gives you the perfect opportunity to reach the immediate audience in your community and a larger, global audience as well. While you may have your own personal Facebook account that you use to provide life updates and speak with friends and acquaintances, your business Facebook page will have a bit of a different purpose than your personal one.
Facebook has some important options that are available for business owners and those that should be considered! If you create a business page, you’ll have access to the business, analytics platform that provides important insights on the kinds of people visiting your page, when they’re visiting it, and what kind of posts they’re liking. This is the perfect way to take your business’s social media to the next level!