Top 5 Snapchat Lessons For Your Business

December 01, 2016

Snapchat. The idea of Snapchat is that a user can snap an instant image or 10-second video and either send it to a user that they’re following or post it to their story, allowing everyone that follows them to see it only for 24 hours. From the early stages of this platform, businesses have taken a chance and created immediate content on their channels to relate to a Snapchat using generation. 

Larger businesses have begun specifically creating video and written content that appears on the home screens of Snapchat, but it’s not an option available for small businesses. While you may not be able to have your own specified business channel displayed to all Snapchat users, with recent estimates of over 100 million active users and 7 billion video views daily, getting on Snapchat is likely worthwhile for your small business! While Snapchat users tend to be younger, it doesn’t mean that they should be ignored. 

  1. Variety is the spice of Snapchat. After being on Snapchat and following friends, family, and other businesses, you’ll get the feel for the type of content that people are actively putting out there. You’ll also see that there is a lot of repeated content on these channels. What can you bring to the table that’s different and interesting? Consider using some of the trending, recurring concepts to bring fun and difference to your audience. For example, Wednesday Wisdom could be a great day to provide tips and tricks or speak to customers about their best advice, while Thursdays you display a different item you have to sell.
  2. Embody the real-life of your business. Snapchat is not meant to be permanent and snaps disappear after 24 hours or after a user has opened it. Unlike other platforms that value permanence, Snapchat is meant to be quick, instant images of your life. This creates a very authentic look for your brand that should be lauded, not hidden.
  3. Use Snapchat for events. Think of Snapchat as a means of real-time and real-life social media marketing. You can provide users an instantaneous look at what’s happening. When you’re participating in or hosting events, taking the time to Snapchat portions of it gives users who aren’t there a glimpse of the action, and likely coerce them to come to the next one!
  4. Tell a story. Since Snapchat is not permanent and the time limits for videos and images to be viewed is so short, telling a story in a piece-by-piece means can be engaging. Some brands have really nailed the short-stories, and you can too. Running a bakery? Do a play by play about creating a cupcake in short snippets that shows how complex it can be! Tips and suggestions creating a longer story can be cool!
  5. Use Geofilters wisely. Did you know you can create and use custom geofilters for events and occasions for a small cost? By downloading one of a few free custom geotag design apps, you can create a design and submit it to Snapchat, with the amount of time you’d like the filter to be active and the exact location. It’s a great way to attract attention to your events – attendees can post with the geotag, and their followers will see what they’ve been up to.
  6. Gain followers through exclusive content. One of the coolest features of Snapchat is that a user needs to be explicitly following an account for access. By offering specials, deals, coupons, contests, and more through Snapchat for users to follow you. This sense of exclusivity creates an in versus out, and everyone wants to be “in”!

Perhaps one of the best things about being on Snapchat as a business is that it’s not as common to use as Facebook, Twitter, Instagram, and Pinterest for a lot of companies, so you have the perks of being more of an early adopter. It’s a differentiator from the competition that can wind up paying off since you’ll have a following, a schedule, and an understanding way ahead of the game.