While some industries may not find their niche on Pinterest, for other businesses, it’s the perfect fit. However, there are great ways that it can be creatively used for any industry. For example, Drake University has a board full of cute bulldogs since their mascot is a Bulldog, Lowe’s has building inspiration, Benjamin Moore has a gorgeous door feature, and Sephora uses nail polish inspiration to appeal to users. Where there is a little bit of creative thinking, there’s a perfect Pinterest board that can help increase your engagement!
Why should you consider Pinterest if you haven’t already? With over 100 million Pinners, Pinterest differs from other platforms since it values recency in posts and evergreen content. There are some other very notable statistics: 87% of Pinners have purchased a product directly due to Pinterest, Pinners have a higher average order value than other platforms, Pinterest users have a 9% higher income than non-users, and 66% note that Pinterest helps brands fit into everyday life. With stats like this, you’ll need to consider Pinterest!
Honestly, Pinterest provides a treasure-trove of opportunity for small business marketers, however, it can be time-consuming. It’s easy to get lost in a great group of Pinterest boards or spend time scouring the internet for the perfect pin, so pin wisely! Are there any Pinterest tips or tricks that we missed that you rely on? We’d love to hear it!