Top 8 YouTube Lessons For Your Business

October 06, 2016

YouTube is not just for cat videos. It’s actually a really, really great marketing tool. Did you know that YouTube is the second largest search engine on the web? Not only meant for entertaining content, more and more people are taking to YouTube as a search engine. Video in its own right is extremely powerful for any business that wants to appeal to an audience – across social channels, video reigns supreme and the search model of YouTube can place audiences in your path that you may never have thought to target. If you have a YouTube channel or you’re considering creating your first channel, getting started and staying relatively active are two of the main hurdles you’ll face on this platform. Thankfully, those are both not terribly hard to take care of!

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  1. Get ideas about the type of content that people want to see. In the world of YouTube with millions of videos, figuring out what kinds of content to create and promote can seem overwhelming. Just because a video exists on one topic in your space doesn’t mean that you’re unable to create another one! Figuring out the kinds of things that people want to know, and providing clear, concise, and easy-to-follow video content focusing on your niche can easily become popular. Simply begin typing words and phrases that relate to your business in the YouTube search box to begin seeing what some of the popular queries are as the text auto fills.
  2. Don’t spend time worrying about your equipment. One of the restrictions that many people feel on YouTube has to do with the lack of quality or even high-end video equipment. But there’s a marketing saying that rings very true for written or video content – quality content is king. Meaning, if you’re creating the type of content that people want to see, your smartphone can be the perfect device to film on.
  3. Do research. Check out what other people in your space or your competition are making videos on  and fill in the gaps! Even the best video may not address a certain issue or cover all the bases, and filling in this niche can be helpful for users wondering about the exact gap that you noticed.
  4. Use specific tagging on videos. Once you’ve created and uploaded a video, you’ll be able to attach tags to help users searching for video content. While broad tags, such as “DIY” may initially come to mind, more specific tags are helpful getting you in front of your essential niche audiences. Using broader tags only, especially as a new user without a ton of views or followers, will likely find your video towards the bottom of any search results.
  5. Optimize your channel name and description for your users. This may be your business name and channel description will appear on your page, in searches, and in suggested product categories. Since this will appear all over the web, you’ll want to be sure that it’s not only compelling but appealing to the absolute best audience for your content. With the first two lines of your description appearing in search results, you’ll really want to make these lines count! Consider including a link to your website or blog in these descriptions as well!
  6. Don’t ignore the power of a great video thumbnail. The still of your video shown when your video appears can have immense power over another person’s decision to take the time and watch your video. You’ll either want to create a unique image to be set as your thumbnail or choose an attractive still. One hint is to look at what other videos look like when you search for the topic you made your video on, and use a thumbnail that is completely different.
  7. Don’t forget to engage. For better or for worse, YouTube allows comments on videos. Looking at it from a small business perspective, this can be the perfect place to engage with those asking clarifying or follow up questions, encouraging commenters to watch your other videos or visit your website, and show that there is an actual person behind the videos. We do warn about spending too much time engaging with negative comments or spam posts, which can be time-consuming and frustrating.
  8. Branding still applies. Branding still applies on YouTube. Don’t forget to use your logo and company colors in your profile image and any channel art. You’ll still want to be connecting people right back to your brand.

YouTube can be a really great place to address new customers in a new way. Video content on the web is strong, and many people turn to YouTube to tackle questions and how-tos. Starting small and regularly can help to get you into the habit of posting, and get your feet wet on the platform. Making videos may be time-consuming, but it can pay off! Without needing to pay for online advertising channels, you can reach millions of users by simply sharing your knowledge.