Just like Facebook, Twitter provides small business owners an easy way to get their name out there by connecting with fans and potential clients. While Twitter only lets you send out 140-character messages, it still has plenty of opportunities for your business. Knowing how to work these 140 characters to your advantage, is, well, an advantage. In this post, we’ll show you some of our strategies to get the most out of Twitter if you’re a small business.
With Twitter, reading is never mandatory. In fact, many Twitter users simply skim through their feed. The first challenge you’ll have to crack down in order to communicate with your customers on Twitter, is how to catch their attention. Tweets that only include text don’t usually catch the eye while scrolling, but tweets with images take up more space and stand out. An image helps your lure the uninterested reader to your content. However, the images not only help to lure the reader in, but also help him better understand the content. It is said that human brains process messages better with images attached. An extra tip is to pair images with important announcements, especially if you’ve got a new product. Tweet a link to the product page on your website, and add a photo of the product as well!
Some of your Tweets will definitely be things you come up with as you go along, but not everything has to be spontaneous. Go over your social media, communication, marketing and client relations objectives, then craft a content calendar. Come up with a strategy, prepare tweets beforehand, schedule them using your content calendar, and tweet them with regularity.
Make the most of your interactions. Connect with your fans! Have they tagged you in a post that mentions your product? Tweet them back and thank them for their business, or retweet them to show your audience how happy your customer is! When a brand does this, it shows that they are attentive and communicative.
Are all your tweets showing up on your main page?
Maybe you answered a customer question that could be useful to a lot of other customers? Maybe you want to show how communicative you are? If @randomtwitteruser tweets you and you respond directly to @randomtwitteruser, your tweet will not show up on your main profile tab, unless your customers are following both you and @randomtwitteruser. Sometimes this is fine, but if you want to maximize your response’s exposure, tweet to .@randomtwitteruser instead. The period in front of the @ tells Twitter to treat this tweet differently. It’s the same if you’re tweeting at someone instead of responding.
To conclude, Twitter is an interesting platform revolving around communication’s disposability and transiency. However, what you do today on Twitter most likely will not matter next week or even tomorrow. Because of the casual atmosphere, you can be less formal in your interactions with clients and influencers, and just have fun. One last word of advice: think over any potentially offensive and controversial content before putting it out on this very public platform. Most bad tweets go ignored, but every year there’s that public spectacle/PR disaster when a company’s intern posts something controversial that goes viral and snowballs wildly. As a small business, you might not have the resources for PR and legal teams, so you need to prevent these situations in the first place.
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