- Email: Personalize a message to your users and followers that give a reason for your users to open the message. Are you offering a deal or want someone to check something new out? If you can include an interactive element that can encourage shares, even better!
- Social Media: Get your branding ready for the holidays! Change your social banner to something Valentine’s Day related, or incorporate elements of love (or singleness!) in your profile photo. Offer a prize for users that share a post or enter new “likes” into a raffle for a free product or service. One idea is offering 50% off to everyone brought in through a “love-referral”.
- Offline: Some of the most common things that are purchased on Valentine’s Day include greeting cards, a night on the town, candy, flowers, and gift cards. Can you use any of these to your advantage? Think outside of the box! Run a bakery? Make heart-shaped cookies. Run a consulting firm? Run a “What a Relationship Costs” promo on services. Consider your single friends by offering a deal to those without a special someone in the lives- no need to neglect these people!
Using Valentine’s Day to Market Your Business
February 8, 2016