Why You Need to Include Images In Your Blogs

November 29, 2016

The phrase “content is king” is repeated over and over to marketers, and there’s good reason. Unique, updated content is a great indicator to search engines that your website is active, informative, and can be trusted. Using your website’s blog is one way that many small business owners refresh the content on their websites, writing about current events, news in the field, and more. But building content is one thing- getting others to read and disseminate it is another. Having visitors to your blog and website is great, and having those visitors share content is even better. One of the best ways for people to access your blog in a way that resonates and gets them to engage with your brand is to make this content the most informative and appealing that it can possibly ever be. A good blog is more than just text: it’s a combination of effective and meaningful content with a draw, usually images, charts, infographics, or videos to keep the reader hooked and engaged as much as possible.

Engage Your Audience With Visual Content

Visually appealing content is important across the web, from your website to your social media profiles to your blog. Not only is using images within the blog extremely helpful but including a header image and thumbnail can be the difference between someone skimming over your content and what you have to say and launching a deeper look. With images in content, a visitor is encouraged to scroll through and see what they may be missing, reducing your overall bounce rate. All of the above are essential: SEO (search engine optimization) tactics suggest that refreshed and meaningful content, getting users to your page, and keeping them there all have an impact on your rankings.

Images are crucial for enhancing any post you put on the web:

  • Draw attention from the beginning of the post to the end
  • Gives readers a direct understanding rather than an interpretation
  • The human brain retains images for longer than it retains words and text
  • Allows for easy sharing on social media
  • Gives you additional SEO opportunities through alt-text, titles, and descriptions
  • Bring an additional tone to the post that helps the reader understand
  • Gives the article the appearance of being long, substantive, and informed
  • Breaks up large blocks of content within posts
  • Brings a lot of extra and important information to the written content

The human brain is wired to understand images before words, since the image can generally equal idea, while written word corresponds to a symbol that represents a word that represents an idea, the brain looks kindly upon a visual stimulus. Corresponding visual content to written content gives your blog a level of depth that would be missing if one was used over the other.

Using images in blog posts is important, but it’s also important that you protect yourself and your business. Choosing where to get your visuals makes a difference. We have a blog with a full list of websites that allow you to use their images for free. Using unauthorized images from a quick web search can lead to even the smallest of online bloggers to be faced with a lawsuit. Don’t think it’s a big deal in the vast space of the internet? Real this personal tale about a blogger using Google Images for a blog image. It can be an ordeal and one that you never want to deal with.