7 Tips for Business Owners Who Can't Stand Social Media

stressed woman looking at computer

You love being a business owner, but with that comes doing things that you don’t necessarily want to do. You’re wearing all the hats, and let’s be honest, not every hat is gonna fit. That’s just part of being a business owner.

Right now, you’re at the stage where you can’t hire someone to manage your social media profiles for you. So, it’s up to you to create an online presence. 

But what happens when you can’t stand social media? You don’t like creating posts and following a content calendar – it’s just not you. I get it. On the other hand, you want your business to succeed, and you know social media plays a part in marketing your products or services.

You may think you’re in an impossible situation to get out of, but there’s always a solution. So what can you do? Well, keep reading because that’s what this post is all about.

Does Your Business Need a Social Media Presence?

Does your business really need to be on social media? This is a question that is on the minds of many business owners. The answer to this question depends on the type of business you have. 

So, the first thing you need to look at is your type of business. Social media isn’t a must if your business depends on your local community. But if you depend on an international or out-of-state community, you’re going to need to connect with your audience – and that’s through social media.

If you’re selling products or services internationally, social media is an important tool in promoting your business. How else will someone in Denmark know your products or services exist if you live in North Dakota? 

On the other hand, if your business relies on your community, social media may not be necessary. Instead, you can focus on engaging with your local community through fairs, community events, business cards, etc. If you do these marketing strategies, you’ll build your local audience. 

7 Tips for Business Owners Who Can’t Stand Social Media

man on the phone working in front of laptop

Social media doesn’t need to be a burden. Just because it isn’t your thing doesn’t mean you need to scrap it from your marketing strategy.

You can do things to help invest your time in social media wisely and find that balance. Follow these tips if you don’t want social media to feel like a chore. 

You don’t need to be on all social media platforms

This is a huge misconception about social media – you don’t need to be on every social media platform. If you’re not a fan of social media, it’s important to choose the relevant platforms for your business. In other words, it’s time to get strategic. Focus on the platforms where your audience spends their time. 

For example, if you have a t-shirt business and your audience is primarily women between the ages of 18 to 30, you’re not going to be on LinkedIn. Instead, your audience is on Instagram or TikTok.

Read this article to learn more about the best social media platforms for your business.

Have a strategy

Whether you like social media or not, it’s important to have a marketing strategy. Each post you create should have a goal. You’re not posting on social media for the sake of posting. You’re a business, so your goals may be to expand your audience, increase traffic to your website, or boost sales.  

For example, let’s say you have a candle business and want to expand your audience. You can showcase your product with high-quality images, make a behind-the-scenes video to humanize your brand, or create posts on the importance of having candles in your home. 

These posts all help to build your business. You’re not going to post a selfie of yourself at the beach or talk about why you love dogs (unless you’re making a connection to your business).

It’s about quality not quantity

You know those businesses that are always posting on social media? You don’t need to be like them. You don’t need to post every 15 minutes (and honestly, who does want to do that?). While consistency is important, you determine what consistency means to you.  

What’s important is that each post has a goal and provides your audience with something of value. See, it’s about quality, not quantity. A good post takes time to create, so don’t pressure yourself into posting daily. At Tailor Brands, we post twice a week on our Instagram, and for us, that’s an amount we’re comfortable with.

Stick to what you’re good at

You may pride yourself on your face-to-face interactions; you can apply those skills to your social media. If you enjoy connecting with people, take those skills and use them on your social media. You can make TikTik videos and go live on Instagram or Facebook. Use your skills to your advantage.

For example, if you’re a painter who isn’t a fan of being on camera but loves teaching people, you can create How-To-TikTok or Instagram videos showing how you create your art.

You know yourself better than anyone else. So, think about the skills you have and how you can use them to your business’s benefit for social media.

Considering outsourcing your social media

Now, if you really can’t stand social media (and there are tons of people in this boat), then maybe it’s time to consider outsourcing your social media.

Will it cost you money? Yes. But it may be worth the investment if you’re creating posts that aren’t engaging with your audience and it’s impacting your mental health.

Read this article to discover outsourcing websites that can give you an extra hand.

Build your business in other ways

No one is forcing you to be on social media. You don’t have to do it, but you need to find alternative ways to build your business. While social media may not be your thing, do have some online presence like a website, portfolio, or Google Business Profile. 

To connect with your local community, you can use old-school marketing tactics (they always work). Putting up posters and flyers, giving out business cards, offering referral incentives, focusing on email marketing, and working with other local businesses can build your business. 

Use scheduling tools to save time

Social media can be very time-consuming, so many business owners can’t stand it. But using the right tools can help cut a significant amount of time off from creating social media content. 

Plan your posts ahead of time, and your scheduling tool will post them automatically when you set the day and time.

Over to You

Sometimes, you have to do things you’re not into when you’re a business owner. You don’t have to be obsessed with social media to make engaging posts. Instead, you just need to understand your goals and create a plan to save time while achieving your marketing goals. 

Natasha Ivanovic is a Vancouver-born creative writer that started her writing career as a freelancer while studying for her Master’s in Investigative Psychology. On the weekends, she writes short stories for her blog, TheLonelySerb, and cuddles with her bulldog, Bob.