When is the Best Time to Post on TikTok in 2024?

Theres no point in creating engaging and share-worthy content if you don’t know the best time to post on TikTok because posting to an inactive target audience means no one will see, comment on, or share it.

But you can avoid that by using data that ensures your video appears like magic every time TikTok users go online.



We’ll look at when the experts say to post for each day, country, and industry. And how you engage your target audience by analyzing your TikTok data to optimize your posting schedule.

Why TikTok Posting Time Matters?

Knowing when to post on TikTok or (any of your social media platforms) can make or break your content marketing efforts. 

You see, TikTok’s clever algorithm prioritizes relevant and recent content (not follower count), which means you only need a few followers to post a viral video.  

But to take advantage of the TikTok algorithm, you must know when your target audience is most active so they see, like, and share your content. 

And knowing the best time to post on TikTok is how you make that happen. 

Optimizing your post times improves engagement rates

Posting during your target audience’s most active times ensures more people will see your content. 

Why is this important?

Because the more people who share your TikTok video, the higher the number of views, likes, and comments you’ll receive, which drives engagement rates. 

Maximizes your social media management strategies

Creating engaging, high-quality TikTok videos and using social media management tools takes precious time and money. 

Knowing the best time to post on TikTok helps maximize your strategies and gain the highest return on your investments. 

Increases brand visibility

Branding is crucial on every social media platform, as it creates consumer awareness of what you want to sell and encourages people to like and share your content.  

You increase brand visibility by ensuring your videos appear on your target audience’s TikTok `For You page.`

TikTok defines the ‘For You page` algorithm as:

A stream of videos curated to your interests, making it easy to find content and creators you love … powered by a recommendation system that delivers content to each user known to interest that user.

TikTok recommends videos with details like “hashtags,” “captions,” and high viewing times.  

And as TikTok considers those more important than equal time zones, knowing the best time to post on TikTok to increase your target audience interactions is crucial to your influencer success. 

The Best Time to Post on TikTok

TikTok doesn’t have a singular best time to post; it has multiple!

And similar to other platform marketing strategies (like Instagram Reels), there is no one-size-fits-all post time because no 2 TikTok influencers (or brands) have the same target audience in the same time zones. 

You see, every TikTok audience location has its optimal time for logging in and  viewing videos, and to take advantage of your global audience, you must know when they’re watching. 

That makes sense, right?

Fortunately, experts like SocialPilot, Buffer, and Influencer Marketing Hub all research the best time to post on TikTok; the problem is no 2 results are the same!

So, what’s going on?

The answer’s simple!

The exact times you should post on TikTok depend on your target audience and location.

With those in mind, let’s look at the best times to post on TikTok.

When to Post on TikTok: Day of The Week

Research results show that TikTok users are more active at specific times throughout the week. 

For example, for (EST) TikTok users, the highest engagement times are:

Now let’s dig deeper and look at those expert research results:

Best time to post on TikTok on Monday

The best TikTok post times (EST) on Mondays are: 

Best time to post on TikTok on Tuesday

The best TikTok post times (EST) on Tuesdays are:

Best time to post on TikTok on Wednesday

The best TikTok post times (EST) on Wednesdays are:

Best time to post on TikTok on Thursday

The best TikTok post times (EST) on Thursdays are:

Best time to post on TikTok on Saturday

The best TikTok post times (EST) on Saturdays are:

Best time to post on TikTok on Sunday

The best TikTok post times (EST) on Sundays are:

The takeaway:

These results tell us 3 important things.

No singular best TikTok post time exists because they’re specific to your audience’s viewing habits, but on average, the earlier you post, the better. 

Next, let’s look at country-specific TikTok post times: 

When to post on TikTok by Country

TikTok is a global platform whose users come from every corner of the world. So, the best time to post on TikTok depends on your target audience’s locations. 

That could even include multiple time zones in one country!

As we saw earlier, research from different platforms provides varying results; however, most agree on the following TikTok country post-peak times:

Best time to post on TikTok in the USA

Best time to post on TikTok in Canada

Best time to post on TikTok in Australia

Best time to post on TikTok in the Philippines

Best time to post on TikTok in Indonesia

Best time to post on TikTok in Singapore

Best time to post on TikTok in Ireland

Best time to post on TikTok in the UK

Best time to post on TikTok in Germany

When to Post on TikTok by Industry

Yep, different industries have different TikTok posting times because of their target audience’s demographics and online habits.

The following list shows us how diverse these times are, but it also makes sense; for instance, hungry TikTok users view food and beverage videos before lunch and dinner.


Sunday to Monday – 1 to 2.30 PM and 7 to 9 PM


Weekdays – 12 to 3 PM. Sunday 9 to 11 AM


Monday to Friday – 12 to 1 PM


Thursday to Saturday – 9 to 10 PM

Fashion and beauty

Thursday and Friday – 3 to 6 PM. Saturday and Sunday – 10 PM to 7 AM

Food and Beverage

Daily – 11 AM to 1 PM and 5 to 7 PM

Fitness and Sports

Weekdays – 5 to 8 AM and 6 to 9 PM

Gamers and tech

Weekdays – 10 AM to 12 noon and 7 to 9 PM

Insurance Agents

Monday to Friday – 9 AM to 12 noon


Tuesday to Thursday – 3 to 9 PM

Musicians and entertainment

Friday – 8 to 10 PM. Saturday – 2 to 4 PM. Sunday – 1 PM

Non-profit organizations

Weekdays – 10 AM to 2 PM


Weekdays – 2 to 3 PM


Monday to Thursday – 2 to 5 PM

Real Estate Agents

Tuesday to Thursday – 10 AM

There you have it: the leading research results for the best time to post on TikTok by day, location, and industry. 

But what if you want to do your own research? 

No worries, we’ll find out how next.

How to Find The Best Time to Post on TikTok

Some business owners (me included) cant stand using social media

Fortunately, the clever folks at TikTok also know that, so they created TikTok analytics to help simplify finding where and when your target audience is most active, identify the perfect post times in every location, and generate high engagement rates for your fledgling brand.

Now, you might be thinking, “How does TikTok analytics do it?”

If so, that’s a brilliant question.

It does it by helping you:

But first, you’ll need to get a TikTok Pro account!

TikTok Pro

The TikTok pro account allows you to access the analytics you need to find the best time to post on TikTok for your audience by identifying their locations (time zones), and that’s the first step in becoming a successful TikTok influencer.

Find your top territories 

Knowing where your highest audience engagement rates are is vital for identifying the best times to post on TikTok, especially if you’re targeting global viewers in multiple Time zones.

TikTok Pro enables you to find your top territories and choose the optimal post time across several time zones so you only post to an active target audience.

To find your audience’s locations on TikTok Pro, click the “followers” tab, scroll down, and view the “top territories.”

Understand when your followers are most active

TikTok’s analytic “Follower activity metric section” lets you identify your audience’s most active times. To find those, scroll inside the “Followers tab,” which shows the most popular times and days your viewers are watching.  

Now, you can review your account’s daily and weekly data, zero in on the best time to post on TikTok, and maximize your engagement rates!

Which is fantastic, right?

Okay, that’s where and when you should post. Now let’s look at how leveraging your high-performing data can help optimize your engagement rates:

Track your performance and optimize

Your last step in finding the best time to post on TikTok is tracking your past content’s performance to identify high engagement rates on specific days and times. 

Use the TikTok Pro analytics “Content tab” that shows the previous week’s content performance. You’ll find insightful metrics here, including the number of comments, likes, shares, and average watch time each post received over the past several days. And your video’s traffic from the “Following” and “For You” pages from different countries.

Once you identify your best-performing past content, note posting times and dates, and voila!

You now know some of the best times (for your content) to post on TikTok.

Post multiple times a day (for various time zones)

TikTok recommends posting 3 times daily to reach your audience when they’re most active. 

But we now know that posting at select “best times” for each time zone also increases your chances of high engagement rates. 

Pro tip:

Use a TikTok scheduling tool to automate so your postings align with your viewer’s most active times in every location.


“Who knows you is more important than who you know; build a brand.” James Clear – Author of Atomic Habits. 

So, what’s James telling us? 

He’s saying everything we’ve learned so far relates to viewers already watching your TikTok content (which is excellent), but to build a brand, you need to reach people who aren’t yet following you. 

Here’s how to reach a broader audience:

TikTok influencers using this approach report positive results, and as it’s only 20% of your content, it’s worth giving it a go.

When to Post on TikTok FAQs

We’ll finish with people’s most popular questions to ensure you get the answers you need from our `best time to post on TikTok` guide.

What are the best days to post on TikTok?

Research shows that, in general, Tuesday, Thursday, and Friday are the best days to post on TikTok.

What is the best time to post on TikTok?

The average best times to post on TikTok are between 6 AM and 10 AM and the evening between 7 PM and 11 PM. And that makes sense as it’s before and after standard working hours. 

How many times a day should you post on TikTok?

TikTok recommends posting 1 to 4 times daily to reach your audience when they’re most active.

How long should I wait between posting my TikTok posts?

TikTok recommends waiting 3-4 hours between posts to avoid appearing like spam. However, those times also depend on your target audience and their location.

Should I optimize my TikTok post times for multiple time zones?

Yes, it increases your chances of people viewing your videos everywhere.

How do I get more views on TikTok?

Besides researching your target audience’s locations and the best time to post on TikTok, these next steps can help increase your views.


So, what’s the best time to post on TikTok?

Now you know the answer depends on your target audience, location, and industry. Your next step is to create a TikTok Pro account and use the available info to ensure you post at the right time every time.

One last tip before you go.

To maximize your marketing efforts, reduce your workload, and ensure your target audience sees your videos, repurpose your TikTok content across all your social media platforms.

Simple, right? 

This portion of our website is for informational purposes only. Tailor Brands is not a law firm, and none of the information on this website constitutes or is intended to convey legal advice. All statements, opinions, recommendations, and conclusions are solely the expression of the author and provided on an as-is basis. Accordingly, Tailor Brands is not responsible for the information and/or its accuracy or completeness.

Terry is a serial entrepreneur with over 25 years of experience building businesses across multiple industries – construction, real estate, e-commerce, hotelier, and now digital media. When not working, Terry likes to kick back and relax with family, explore Taoism’s mysteries, or savor the taste of fine Italian red wine.