We always talk about how important branding is for growing your business, and it never hurts to repeat ourselves.
Regardless of your industry, having a strong brand is a crucial part of establishing yourself in the market. Good branding helps you separate yourself from competitors, form positive relationships with your audience, and turn that audience into loyal customers.
However, we know that it can be difficult to understand the what’s, how’s, and why’s of good branding, and sometimes it’s more helpful to sit back and let the numbers do the talking instead of us!
So, check out these 37 branding statistics – separated by branding category – that you need to know in order to create your brand and take it to the next level.
2. It takes between 5-7 impressions to even start creating brand awareness. Consistency is everything. When creating content for your brand’s social media channels, make sure it repeatedly emphasizes your brand message.
4. 73% of consumers say they love a brand because of helpful customer service. Branding is about cultivating a positive perception around your company, and having friendly customer service is a big part of forming a positive impression.
8. When buying new products, 59% of shoppers prefer to buy from the brands they trust, and 21% say they purchased a new product because it was from a brand they like. Needless to say, it’s important to build your brand.
13. A study of consumer behavior showed that 94% of customers are likely to be loyal to a brand that offers complete transparency. To foster positive relationships with your customers as a brand, honesty really is the best policy.
16. Over 60% of consumers say they would boycott a brand that politically offends them. Unless politics are an important part of your brand message, you may want to consider steering clear of them altogether.
17. 89% of shoppers stay loyal to brands that share their values. Are you emphasizing your core values? Good! Now find the audience whose core values align with yours – they’ll become repeat customers.
18. 64% of women and 68% of men surveyed have felt an emotional connection with a brand. Good branding elicits emotional responses from your audience, which is what helps you form connections with them in the first place.
20. 82% of people are more likely to trust a company whose high-ranking executives actively use social media. For you, this means mentioning your company on your personal social media accounts – in a positive light, of course.
21. Almost ¾ of small businesses invest in social media marketing as part of their brand strategy. With low costs and wide reach, what could be more efficient than marketing across Instagram, Facebook, Twitter, and Pinterest? And, from the same study, they found that….
29. 73% of small businesses invest in social media marketing as part of their branding efforts. Small businesses prefer to use social platforms to market themselves partially because of their wide reach.
34. Brand favorability can increase by 46% when music is added. In fact, companies like Visa have already started to incorporate “sonic branding” into their brand strategy. If you want to learn more, just Google ‘leitmotifs’.
35. If you consistently present your brand regardless of the platform, it can increase revenue by up to 23%. This means you’ll want your brand colors, fonts, and logo to look the same on every platform, both on and offline.
36. And, businesses that brand consistently are 3.5 times more likely to get strong brand visibility than inconsistent brands. When people are more aware of your brand and have a positive impression of it, they’re more likely to purchase from you.
37. A HubSpot survey found that 54% of consumers want to see more video content from brands they support. Video content is known to be one of the most engaging types of content out there, both for social media and blog platforms.
38. 82% of consumers feel more positive about a business after reading customized content. For your brand, positive impressions are the difference between long-term customers and an audience that looks elsewhere to get what they need. Also-
40. Brands with blogs generate 67% more leads than companies without a blog. With a little bit of SEO magic, your content will come up on Google for search queries related to your field and will help to establish you as an expert in your industry.
41. 64% of consumers purchase a product after watching a branded video on social networks. People prefer watching videos to reading about a product. If you’re new to the world of video content creation, start by creating Instagram stories, and make sure to include your logo in the video.
42. 53% of businesses use content marketing in their branding strategy. When your customers can come to rely on you as a valuable source of information, their level of engagement with your brand will skyrocket.
44. 80% of readers believe authentic content is the main factor that will drive them to follow or engage with a brand. Don’t just create content for the sake of it; aim to write quality, informative, and engaging posts across the board.
45. 70% of consumers feel closer to a company as a result of content marketing. At the end of the day, this is the effect you want your brand to have – to form close, long-lasting relationships with your customers.
46. If offered a job at a company with a great corporate reputation, over 90% of people would consider taking it. In other words, if you want to interview and hire the best talent out there, your brand reputation is going to play a big role.
47. 21% of candidates would apply to work in a company that has a one-star rating on an employer review website. Be careful of getting negative reviews – they often stem from how former employees left their positions at your company.
48. 62% of job seekers change their perception of a company after seeing an employer respond to a review. Having that human interaction will always be important – don’t shy away from saying your piece in a respectful manner.
50. 55% of recruiting specialists proactively work to present their companies as desirable employers and workplaces. At the end of the day, if you’re not desirable, you’re not going to get the best pick of the litter.
51. The top 3 investments for growing an employer brand are social media (47%), company career website (21%), and marketing and advertising (12%). Think about where your audience (new hires) spend most of their time and target your resources appropriately.
The main takeaways of these statistics? Define your business’s values, create a strong brand identity, stay authentic, and make sure to brand consistently.
Consumers are looking to form strong connections with the brands they purchase from, and the best way to foster those connections is by aligning your brand identity across the board.
Not sure how to go about creating your brand? Start building your brand with Tailor Brands now!