You just started your business, and you’re looking for ways to get attention—I don’t blame you! It’s important to connect with other businesses, and that’s what we call brand collaboration. Incorporating brand collaboration into your marketing strategy is a great idea, whether you’re a new business owner, content creator, or running your business for years.
Brand collaboration can be two things. It can be when a) a brand pays a content creator to create content using their product or service or b) when businesses collaborate to create content that showcases their products and services to each other’s audiences.
So, whether you’re a business owner or content creator, you’ll want to read this post to learn how to find brands to collaborate with.
To help get your brand noticed and build trust among your audience, collab with other brands. So, how do you find brands to collaborate with? We’re gonna help you get started with these tips.
Whether you’re a business or a content creator, there are probably some brands that are already engaging with you. So why not start there? Go through your followers, your comments, and likes, and if you see any businesses engaging with your content, reach out to them. Who knows, they may be just the right brand you’ve been looking for.
If you haven’t done this already, you should. There are tons of influencer marketing platforms providing brands and content creators the opportunity to find each other and collaborate.
To get started, here is a list of some of the most popular influencer platforms:
Instagram, Facebook, and TikTok aren’t just places where people post images and videos. They’re also places where you can find brands to work with. Using specific keywords in the hashtag search, you can do some deep digging and find other brands to reach out to.
For example, if you’re a travel company, you may want to look up the hashtag #digitalnomad or #lovetravelling to see if you can find content creators or brands to connect with.
I have a feeling you’re not the only one looking to collaborate with other brands. Your competitors, whether you’re a business or content creator, probably have already worked with some brands.
Check out your competitors’ social profiles to see who they’re working with. Make sure to look for sponsored photos and videos with specific products and tagged profiles. You’ll find brands that will be more than willing to work with you.
Then, reach out to these brands with a pitch (which you’ll learn about in a second).
You’re probably already a fan of some brands, and if that’s the case, you can always reach out directly to them. Whether you’re a content creator or a business, connecting with brands that you a) support and b) already have a history of collaborating with other businesses increases your chances of working with them.
Once you have a list of brands you’d like to collaborate with, send them an email. In your pitch, you want to answer the following:
Then, you’ll want to:
Here’s a good pitch template you can use to help you create your pitch:
Download this PDF template and have it available whenever you need.
Please pay attention to what was not included. In your pitch, you should not include your:
See, you want to build a connection with them first before you provide them with this information. First, get a response, and then take it from there.
You may not think this is an important element to brand collaboration, but it is. Posting consistently on social media is crucial. Why? Because of a few reasons:
This doesn’t mean you need to go wild and post every two minutes, but you should at least post a minimum of twice a week. Naturally, the more you post during times when your followers are most active, the more likely your posts will receive the most engagement (likes, comments, and shares).
You want to collaborate with brands and that’s a great step to help create awareness about your brand and attract your audience. But now, it’s in your hands to reach out to brands and get this going.
Follow the tips above and use our pitch template to help you secure brand collaborations.
The information provided on this page is for information, educational, and/or editorial purposes only. It is not intended to indicate any affiliation between Tailor Brands and any other brand or logo identified on this page.
Natasha Ivanovic is a Vancouver-born creative writer that started her writing career as a freelancer while studying for her Master’s in Investigative Psychology. On the weekends, she writes short stories for her blog, TheLonelySerb, and cuddles with her bulldog, Bob.
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