What is Guest Blogging and Should You Be Doing It?

Don’t underestimate the power of blogging. It’s an important tool for engaging with your audience and building brand authority. Plus, if you have a limited marketing budget, blogging is free. And you can’t beat free!

No, guest blogging isn’t some new invention; it’s been around for years. But what is guesting blogging, and is it really worth it? 

Well, look no further. In this post, you’re going to learn about guest blogging and how it can benefit your business. 

What Is Guest Blogging?

So, what is guest blogging? Guest blogging (also known as “guest posting”) is writing content for another business’s website. 

So, let’s say you have a candle business and want to expand your audience. You can either write a guest blog for another business or publish a blog from a guest blogger.

Guest blogging is a win-win for both the guest blogger and the website publishing the guest content. So, whether you’re writing guest blogs or featuring them on your website, you can’t go wrong. 

But there are different benefits between guesting writing and hosting guest content. I’m going to talk about them now.

How Guest Blogging Benefits the Host

Like I said before, guest blogging is a true win-win for both the guest writer and the website publishing it. But what really are the benefits of bringing a guest writer onto your blog? 

Let’s dive into the benefits of publishing guest content on your blog.

Builds brand awareness

When you’re a small business, your main goal is gaining traffic to your website. Hosting guest posts can help establish your blog in your industry.

For example, let’s say you hire a well-known home decor influencer to write a post for your candle business. People will associate your products with this influencer, building your brand awareness and helping you connect with your audience. 

Stay updated with fresh content

I’m gonna be honest; sometimes writing blog posts can get a little dry. It’s not easy coming up with fresh content all the time. But by bringing in a guest blogger, you bring fresh content to your website without having to do the hard work. 

Their writing style and opinions are different than yours, so it can spice things up. As long as the content is relevant to your business, it’s all good. 

Builds your brand authority

You don’t want to be just any business; you want your business to become a leader in your industry. I mean, that’s the goal, right? One way to help you achieve that goal is by bringing in the opinions of experts in your industry. 

Having experts share their thoughts and opinions on your blog builds brand trust and provides more value to the reader.

Helps with SEO

Search Engine Optimization (SEO) is important for any business. SEO gets you ranked on search engines and brings traffic to your website. So, it’s a must for your business. 

Guest blogging is a great way to help you boost your SEO and search engine rankings. With the right keywords and links, your target audience can find your website.

How Guest Blogging Benefits the Guest Blogger

Maybe you want to collaborate with other small businesses and write a guest post for them. Why not? The host isn’t the only one who benefits from guest blogging.

Let’s dive into the benefits of creating guest posts for other websites.

Build relationships

If you’re a new small business, you’re trying to get as many eyes on you as possible. I get ya. You can use guest blogging to help with that. 

Guest blogging can help you build relationships with bigger businesses or popular bloggers, leading to more eyes on your business. By fostering relationships with reputable businesses, you build brand trust and grow your name.

Connect with your audience

You want an audience. Not just an audience; a big audience. You’re a business; of course, you want a big audience to connect with. 

Guest blogging can help grow your audience, especially if you write a guest blog for a reputable business in your industry. 

Readers are more likely to go to your website and social media if they see you on a website they trust.

Expand your reach

Posting on social media may help you expand your audience, but so does guest blogging. 

If you guest blog for a well-known or trusted business, you have access to their audience, which helps extend your reach. 

If your guest blog truly engages them, they will take the extra step to follow your links and learn more about you and your business.

For example, you have no idea how many times I’ve looked up specific fashion designers just because I saw their names in a magazine I like. This association can be a powerful tool.

Build authoritative backlinks

Backlinks (also known as inbound links) are links from one website page to another website. 

If, for example, Vogue links your sock website to one of their pages, they’re telling search engines like Google that your content is valuable. It’s essentially a vote of confidence. 

Now, let’s say that happens and Vogue lets you write a guest post and includes a link to your sock website. This will automatically help in promoting your website and helping it rank on search engines. And, as you know, the more votes you have (in this case, backlinks), the better.

Over to You

Guest blogging is an underestimated and overlooked way to help build your business. However, as you can see, there are tons of benefits to guesting blogging, whether you’re the host or blogger.

To get started with guest blogging, read this guide on how to guest blog.

Natasha Ivanovic is a Vancouver-born creative writer that started her writing career as a freelancer while studying for her Master’s in Investigative Psychology. On the weekends, she writes short stories for her blog, TheLonelySerb, and cuddles with her bulldog, Bob.