User Acquisition Manager
About The Position
We are Tailor Brands. We built a platform that builds businesses. From launching and managing to growing a business, Tailor Brands is the all-in-one solution that empowers any business owner. Our platform services over 40 million small businesses
Our “Guidance Engine” assesses each new business introduced to our platform and devises a tailored plan that allows you to manage all your business needs from a single dashboard.
Through our business-building platform, we’re turning the process of starting, managing, and growing a business into a better experience; we’re simplifying the business journey.
At Tailor Brands, we believe in more than just handing you another tool; we are dedicated to teaching you the art of building a business
About the Role
Be a part of leading, strategizing, and owning the Tailor Brands acquisition marketing channels and team in driving flawless execution and growth
Identifying new sources of acquisition, researching new media areas, and using revolutionary creative and messaging to increase spending efficiency
Turn user data into personalized, contextual, real-time insights to power customer interactions and acquisition flows
Own monthly spending, set annual and quarterly KPIs, and also track results on a weekly, monthly, and quarterly basis that provides insight into sales/revenue targets
Build strategic and trusted relationships across the organization, particularly with Design, Analytics, Finance, and Product
Requirements
- 3+ years in online marketing managing and optimizing large-scale campaigns, in a variety of verticals, countries, and languages in the B2C and/or SaaS fields
- Experience in setting strategic and operational plans for growth marketing, including goals and objectives, resources, budget, and prioritization of initiatives to maximize output
- Proven ability to manage a variety of acquisition channels, from creative to campaign set-up, tracking, and analysis across SEM, online display, video, and social
- Substantial hands-on experience and skills in Social and SEM advertising (minimum 2 years experience – mandatory)
- An analytical skill set with a statistical understanding of the basis of A/B testing, and experience with Google Analytics, Ads Manager (FB/Google), optimization software, etc.
- Extensive knowledge of key marketing metrics like LTV/CAC and an understanding of how to optimize through marketing activities
- English at a high or mother-tongue level
Nice-to-know
- We are located in Rothschild, Tel Aviv
- Our hybrid model includes four days in the office and one day at home