Brand Strategy Lead – US (Remote)
About The Position
With over 30 Million users on our platform, we’re here to change the future of business. Our all-in-one platform makes building a business affordable and accessible to everyone – we welcome more than 800k new business owners every month. From our products to our careers, there are endless opportunities for growth.
Our team | Our core | Our dream fulfillers
When we started Tailor Brands, we wanted to help people to accelerate their growth and fulfill their dreams. This also defines us internally; we put our focus on maximizing individual impact and creating an environment of absolute transparency.
About the role
As the Brand Strategy Lead, you will be responsible for leading the marketing communications and brand efforts. This is a remote position and requires a very high-level of independence and a problem-solving mindset. You will work closely with external agencies and remotely with cross-functional teams to develop and execute marketing campaigns that drive brand awareness and engagement. You will play a critical role in developing and executing marketing strategies that align with our overall business objectives, and that effectively position our brand in the marketplace.
- Develop and execute integrated marketing campaigns across multiple channels that effectively communicate our brand value proposition and drive engagement with our target audience
- Lead the implementation of our brand strategy, ensuring consistency across all touchpoints and channels
- Work closely(remotely) with cross-functional teams, including product, sales, and CS, to ensure alignment on marketing priorities and messaging
- Manage relationships with external agencies and vendors to ensure successful delivery of campaigns and initiatives
- Use data and analytics to measure the effectiveness of brand campaigns and adjust strategies as needed to optimize performance
- Stay up-to-date on industry trends and best practices in brand marketing and incorporate new ideas into our marketing strategies and tactics
Requirements
- 3+ years of experience in marketing communication / PR / creative production roles
- Strong understanding of marketing strategy and brand management principles
- Demonstrated experience in developing and executing integrated marketing campaigns across multiple channels (social media, events, PR, TV)
- Proven ability to manage agency relationships and work collaboratively with cross-functional teams
- Excellent communication and personal skills, with the ability to effectively communicate complex ideas to both internal and external stakeholders
- Strong analytical skills, with the ability to use data to inform marketing decisions and measure campaign effectiveness
- Ability to thrive in a fast-paced, deadline-driven environment
- Creative and innovative mindset, with a passion for driving brand awareness and engagement
- Ability to handle multiple tasks projects, and perform under pressure
- High English & Hebrew Proficiency
Nice-to-haves:
- Knowledge & experience in video production
- Experience in the B2B-SaaS industry