VP Marketing Strategy
About The Position
We are Tailor Brands. We built a platform that builds businesses. From launching and managing to growing a business, Tailor Brands is the all-in-one solution that empowers any business owner. Our platform services over 40 million small businesses
Our “Guidance Engine” assesses each new business introduced to our platform and devises a tailored plan that allows you to manage all your business needs from a single dashboard.
Through our business-building platform, we’re turning the process of starting, managing, and growing a business into a better experience; we’re simplifying the business journey.
At Tailor Brands, we believe in more than just handing you another tool; we are dedicated to teaching you the art of building a business
Role Overview – Steering Growth Through Intelligence
We are seeking an extraordinary VP of Marketing Strategy to drive our growth trajectory to new heights. This role sits at the intersection of marketing strategy and analytics, relying on your expertise to make sharper business decisions, optimize our overarching strategy, and enhance our impact in the entrepreneurial ecosystem. This is your opportunity to make a real impact, not only on our growth but also on the future of millions of building businesses worldwide.
Your Key Responsibilities
- Lead and execute comprehensive marketing strategies, serving as the central figure in all marketing activities; align marketing efforts with overarching business goals and objectives
- Collaborate with sales and product teams to ensure alignment of marketing strategies with business goals.
- Identify potential growth opportunities, deriving from your forecasts, and drive the strategic plans, campaigns, and tests to capitalize on them.
- Bridge the gap between front-line marketers and senior leadership, establishing an efficient dialogue of growth-driven insights.
Requirements
Requirement:
- 3+ years of experience with B2C/DtoC marketing at a director level, equivalent, or higher.
- Deep understanding of digital marketing, including SEO, SEM, social media, content marketing, and performance marketing.
- Strong understanding of marketing principles, methodologies, and best practices, with expertise in digital marketing and brand management.
- Strong understanding of data and hands-on experience analyzing marketing performance.
- Proven track record of developing and executing successful marketing strategies.
- Proven experience in growing the company’s funnel and traffic.
- Strong problem-solving and fact-based decision-making skills.
- Strong analytical skills, with the ability to leverage data-driven insights to optimize marketing efforts.
- Entrepreneurial mindset, with the ability to thrive in a fast-paced, dynamic environment.
Nice to have:
- SaaS Products Experience
Nice to know:
- We are located in Rothschild, Tel Aviv
- Our hybrid model includes four days in the office and one day at home