Whether you’re a fan of Instagram (IG) or not, it’s the place to be when it comes to business. An Instagram for Business survey found that 44% of people use Instagram weekly to shop using features like the Shop tag.
Opening your business to the IG market can help expand and connect to new customers. While people may like their friends’ IG reels and pictures, they also shop online on the app. But to get noticed on IG, you need the right logo.
A logo is a visual reference that invites and speaks to your target audience, a group of people who are interested in your product or service. It’s the face of your business and the first thing they see before exploring your business.
Designing an effective Instagram logo for your business can greatly impact your business’s growth and success. In this post, we’ll talk about how to create the best Instagram logo and share tips and inspiration to help you get started.
But what’s the difference between an Instagram logo and any other logo? Aren’t they all the same? These questions get asked a lot, and it’s time we hashed them out. In reality, Instagram logos are different for two reasons: size and shape.
On Instagram, your profile picture is only 110 x 110 pixels (1:1 aspect ratio – square) – which means it’s really small. So, you don’t have a lot of space, so any small texts or complex designs will get lost on your Instagram profile picture.
Additionally, the logo space is circular, so you’ll want to make sure your logo fits within the space.
There isn’t a list of rules when it comes to Instagram logos, but there are some practices you can follow to make sure your logo shines. Here are some things to keep in mind:
You don’t have a lot of space for your Instagram logo, so create a simple logo. You can use elements of your logo for your Instagram logo. Let’s take a look at the example here.
Lorna Jane, a fitness apparel company, used a unique symbol as their IG logo. The icon represents their philosophy – Move, Nourish, Believe. By using a unique symbol, it can become synonymous with your business.
Keep your logo light on text. Why? Because you don’t have a lot of space. Let’s take a look at the example shown. ‘Entrepreneur’ is a long name and won’t fit in the IG logo. So instead, they use the letter ‘E’. It’s a strong logo that’s clearly recognizable.
In addition, you don’t need a tagline in your IG logo. You don’t have a lot of space and a tagline can make your logo look clustered and illegible. Instead, include your tagline in your profile bio and add your tagline in posts and stories showing your logo.
We often think we need to fill the space to grab the viewer’s attention. However, white space can be very powerful as it improves readability, gives a sense of luxury, and leads the viewer’s eyes to your business. When it comes to your IG logo, embrace the white space.
Let’s take a look at the example. While colors can help a logo stand out, this logo catches your attention with a simple black and white color palette. The white space around the name helps draw the eyes to it.
Opt for contrasting colors to help your logo stand out if you’re using color in your logo. Orange and blue or purple and yellow are more captivating to the eye. Don’t get us wrong; you can still use colors in the same family. However, if you choose to do that, just make sure there’s enough visual difference between them.
One more thing, you’ll want your logo to be the right size for Instagram so that it fits perfectly within the dimensions. When resizing your logo, make sure the logo looks sharp and isn’t fuzzy or pixelated. It can make your business look unprofessional and turn away prospective customers.
Acceptable files for your IG logo are:
Acceptable size for your IG logo:
If you don’t have a logo, it’ll be easier for you to create one for Instagram. You’re starting with a blank canvas and can create a unique logo for your business. But if you already have a logo, you may need to make some changes to simplify it for Instagram.
Let’s look at the example shown. Perfect Sculpt and Chipotle use a key element from their logo for Instagram. Using a recognizable key element helps create a connection to the business.
If you have a wordmark logo, a logo that’s your business name, you can change your logo to a lettermark logo, a logo that’s the business’s initials. Sometimes a business name can be wordy, so it’ll need to be modified for your IG logo.
Check out these examples. Mindbodygreen wouldn’t be able to fit in an IG logo, so they abbreviated it to ‘mbg’. HoneyBook also chose to simplify its business name for Instagram by shortening its name.
You want people to recognize and connect your IG logo to your business. One way of doing that is by highlighting the most recognizable element in your logo. Check out the examples shown.
As you can see, the “f” in ‘flodesk’ is unique; it stands out. Flodesk chose the “f” as its IG logo so viewers can easily make the connection. Bolden used its unique style of the “O” in Bolden to create a recognizable IG logo. Choose a unique element of your logo to help make your IG logo pop.
While your logo may have a specific layout, it doesn’t need to stay that way for your IG logo. In fact, you may not be able to keep the same layout because of the space issue – which is completely fine. If you choose to use your original logo in its entirety, consider changing the layout to improve flow.
For example, Tentsile chose to use their original logo for Instagram. They shuffled the elements around and were able to use the entire logo.
Once you have your logo ready to go, you’ll need to upload it to Instagram. Here’s a step-by-step guide on how to do it (don’t worry, it’s easy). You can use the official guide here, but we’re gonna show you anyway.
Sign in to Instagram. If you haven’t signed up already, you can here.
After logging into Instagram, click on the icon button on the top-right hand corner of the screen. Then, tap on “Profile”.
After you tap “profile” you’ll be taken to your main profile page. On the top of your page, you’ll see “edit profile.” Tap on it.
Now you’ll need to change your profile picture. Underneath your Instagram name, you’ll see “Change Profile Photo” highlighted in blue. Tap on it.
After tapping on “Change Profile Photo,” you’ll be given the option of uploading a photo. To do so, tap on “Upload Photo.”
Once you tap next or done, your Instagram profile picture is set and will show your logo.
Your business could shake up the industry, but if your logo doesn’t speak to your audience, people will just scroll past your business. However, with a distinct and well-designed logo, you can inspire your audience to take action and learn more about your business.
So, what’s the next step? Now it’s time to take what you’ve learned in this post and create your very own logo.
Natasha Ivanovic is a Vancouver-born creative writer that started her writing career as a freelancer while studying for her Master’s in Investigative Psychology. On the weekends, she writes short stories for her blog, TheLonelySerb, and cuddles with her bulldog, Bob.