Using Your Logo on Social Media: What You Need to Know
Every time someone visits your social media pages, it should be crystal clear who the owner is (you!). The best way you can make that happen without fail is to design a logo and add it to social media.
Your logo is your calling card, the face of your company, and the icon that people will associate with your brand. If designed well, it will help create trust, credibility, and authority.
If it’s not quite up to scratch, then you’re going to seriously hurt your brand image.
Your logo also plays an extensive part in helping to establish brand awareness – how familiar customers are with your product or services.
If you want to strengthen your presence on social media, whether on Facebook, Instagram or YouTube, including your logo allows your brand to spread further across the web.
Every time someone shares your content, your logo will reach the eyes of a new audience, which helps your branding efforts—not to mention increasing the engagement of your content, which can help you gain more followers and traffic.
Do you want to effectively build up your brand’s presence on social media through posts, videos, and other content? Then keep reading to learn how to add your logo to social media and how to get the most from your social media branding.
Before we get to the do’s and don’ts of putting your logo on social media, let’s talk about how you can add your logo to begin with.
First, when getting ready to upload and display your logo, pay close attention to where and how each different platform shows it. You may need to adjust your design to make sure it’s visible and fits within the respective platform’s boundaries.
There’s a large selection of social media channels available to use, including Twitter, Facebook, and Instagram.
While they may look quite similar on the surface, there’s plenty of unique differences between them, not least how they’ll display your logo.
But before you upload your logo, make sure your logo design is:
Instantly visible. This means it should contrast nicely against your main banner or cover image.
Easy to see. Don’t make it too small.
Suitable within the borders. Logo borders can be circular or square, so make sure none of your logo is clipped by the edges.
Mobile-friendly. Is it optimized for smaller screens?
As you know, Facebook was one of the first social networking sites that went mainstream, allowing its members to connect with family and friends. Since 2004 it has evolved as a significant branding and selling platform and enables users to easily post and share content.
Logo requirements: Your logo should be 400px wide and 150px tall (at the very least).
File type: Facebook accepts PNG or JPG files. If your file is SVG, you’ll need to convert it.
When on your business page, navigate to the area where your logo will be displayed (your profile photo) and click on the camera icon.
A list of options will appear. If you have already uploaded your logo to Facebook, then click on “Choose From Photos;” otherwise, click “Upload Photo” and proceed to upload your logo.
Now it’s time to edit. You can reposition the visible area of your logo, as well as zoom in or out. When you’re happy with how it looks, click ‘Save’ to complete the process.
Twitter is a microblogging social network that allows users to post short ‘tweets’ that are limited to 140 or 240 characters. Tweets can include videos and links, and Twitter users can ‘retweet’ posts they like or want to bring attention to.
Logo requirements: Twitter recommends a logo size of 400px by 400px.
File type: Like Facebook, Twitter only accepts PNG or JPG files.
Log into your Twitter account, head over to your profile page, and then click on the “Edit profile” button under your banner.
Now click on the “logo” section to upload your logo.
During the editing phase, you can zoom in and out, as well as select a specific area of your logo image to be visible. Click “Apply,” followed by “Save” to cement your changes.
LinkedIn is geared toward business professionals. It helps its users look for new jobs and its recruiters find the right people. Many companies that focus on working with other businesses (B2B) use LinkedIn to help brand themselves as a high-quality B2B firm by posting content and business updates.
Logo requirements: LinkedIn recommends a logo size of at least 300px by 300px.
File type: LinkedIn accepts PNG and JPG files.
Open your LinkedIn account and head over to your personal profile page.
Click on the space where your logo will appear. If you already have a logo or need to upload one, click on “Change photo” and select your logo.
The LinkedIn Logo editor allows you to zoom in and out, apply a filter, and even rotate your logo. Once you’re finished, click on “Save photo” to see your work.
Instagram is a photo and video sharing app that’s also accessible on computers and laptops. Users can engage with content they like by ‘Following’ the poster and seeing their future posts. You can also comment and like posts.
Logo requirements: Instagram recommends a minimum logo size of 110px by 110px and a maximum of 180x by 180x.
File type: Note that Instagram does not accept PNG files.
Sign in to your Instagram account and select the person icon to navigate to your profile.
Now click on “Upload photo” after clicking on your profile photo and choose your logo file.
Next, head over to “Edit profile” and select “Change profile” picture. Here, you can click on “Done” after picking your logo file.
YouTube is all about uploading and sharing video content—music videos, how to’s, comedy sketches, recipes, life-hacks, and much more. Amateurs upload a lot of the content, but YouTube is also an excellent place to promote your own video content.
Logo requirements: YouTube recommends a minimum logo size of 800px by 800px.
File type: YouTube accepts JPG, GIF, BMP, and PNG files.
Log in to your YouTube account and click on your channel page.
Hit the edit button, which pops up when you hover over your photo.
Select your logo file to upload and then hit “Save.”
People looking to discover new ideas such as recipes, inspiration for home-design, and more can use Pinterest’s visual discovery engine to find and pin ideas onto their very own board— allowing users to keep their ideas neatly organized. As a business owner, Pinterest is a great platform to leverage your SEO and increase your audience with inspirational and relevant content.
Logo requirements: Pinterest recommends that your profile log size is 165px by 165px.
File type: Pinterest accepts PNG and JPG files.
Log in to your Pinterest account and click on the bolt button visible on your profile page.
Now click on the ‘Change Picture’ button and choose your logo file.
Then you can click on ‘Save settings.’ Your logo will instantly appear in the logo space.
If you’re wondering whether to stamp your logo on all of your social media posts, the general answer is yes.
Now, there are some cases where you shouldn’t, and we’ll let you know what those are just below this section. But including your logo will unquestionably help your branding efforts and help increase your overall brand awareness.
As promised, here are some tips for you to use when adding your logo to social media.
Without noticing, you may make your logo invisible by putting it on a similarly-colored background.
Imagine you have a beautiful white logo. Now place your white logo on a white background. Do you know what happens? It disappears. The same can happen with light colors and light shades. Light pink, blue, green, etc. can promptly become near-invisible if you’re not careful with the background you use.
So, if your logo is dark, use a light background and vice versa. It’s always good to have a transparent logo on hand in order to do just this.
And, if the design of your post constricts you, you can cheat by adding a background to your logo to help keep it visible.
Consistency is one of the major pillars of branding. Wherever you decide to place your logo (as long as it’s visible) is where you should ALWAYS put it from now on.
So if it’s in the top-center of the image, always place it there. The only time you should move it is when you have no choice.
Much like placing your logo in the same location each time, you should try to keep your logo around the same size too—not only to help with your branding, but also because funny things can happen when you start to play around with resizing logos.
Especially when the file isn’t a high-resolution image.
Enlarging your logo can cause it to become pixelated. It makes your logo appear low-quality and amateurish—definitely not a good look.
And, when shrinking your logo, you run the real risk of making it cluttered and impossible to comprehend due to its small size, especially on mobile phones!
Before you go charging off and smacking your logo on all of your posts, images and videos, here are three crucial scenarios where you SHOULDN’T include your logo.
Taking credit for someone else’s work can be tempting, but it’s not ok morally and can have severe legal repercussions. Copyright law can be challenging to understand, especially as it’s not so black and white sometimes, but that’s not an excuse to break it.
As a general rule of thumb, if you’re posting an image or photo that you received for free or that was created by someone else, don’t attach your logo to it without their permission.
The image doesn’t belong to you, and you’re essentially telling the world that it’s yours. It’s not unheard of for creators to sue for damages, and the law definitely won’t be on your side.
Yes, you heard me right. If your logo is just too awesome, or sports too many colors, you run the risk of lessening the impact of your post and stealing its thunder. This can happen when your logo is overly-large and takes up a lot of space.
If you find this happens to you, you should think about resizing your logo or redesigning it.
If YOU are the brand, then it’s ok not to use your logo on every post. Imagine if Instagram influencers included a logo with every image they uploaded; it would quickly become too much.
One of the reasons Instagram is so popular with influencers is because their face does most of the branding for them, which means they don’t need to add a logo to each post.
Before starting your social media branding journey, fully explore each of the available social media channels to identify which branding methods are most effective with your target audience.
If your target audience isn’t business professionals, you may get lackluster results from LinkedIn, but incredible engagement and feedback from using Instagram and Facebook.
Create your stunning logo today and get ready to make an impact across your favorite social media channels!