So, you have chosen a niche, set-up your blog or website and ready to put the final touches on your site before you go live and spread your message to the world.
One of the final touches is designing a blog logo.
Every blog and website needs a logo. If you have gone to all the trouble of selecting and setting up a theme for your site, you should adorn it with a cool logo. But it’s not just for your blog. You will also use it on your social media channels – Facebook, Twitter, Instagram, etc.
You see a logo is more than words (or an icon), it forms part of your brand. It helps you stand-out and builds recognition. And in this post, we share four tips to help guide you when designing the perfect blog logo.
“Be you a Lifestyle, Fashion, Travel or Personal finance blogger the logo you design should resonate with your specific audience”
Be you a Lifestyle, Fashion, Travel or Personal finance blog the logo you design should resonate with your specific audience.
A logo that uses fat fonts and bright multicolors is probably not appropriate for a blog about depression.
The same is true in reverse.
If you blog about healthy living a logo with a minimalist style and black as the primary color probably won’t appeal to your intended audience.
2. Choose a Matching Color Scheme
The colors you use in your logo should be consistent/complimentary with the color scheme of your blog.
Some bloggers choose a theme first and then create a logo that compliments the overall color scheme. But, you can also use a reverse approach.
Again, like colors, depending on nature of your blog, the fonts you use should be in-line with the audience.
Big, funky display fonts, would not be suitable for a blog on tax information or accountancy.
Another consideration is clarity. Some fonts such as script types can be hard to read, which is not good. Visitors should be able to read the name of your blog from the logo at a glance.
The dimensions of the logo placement area differ from theme to theme. On some, the logo area is small on others it can be quite large.
Your logo design should be clear and crisp when small, and large.
Before settling on a final design test your logo at different dimensions to make sure the resolution looks good.
Now, that you know what to look for in a logo – it’s time to get down to creating it.
If you want to go the DIY route, you can use design tools like Photoshop or online or software-based logo makers.
Adobe Photoshop – Adobe is professional tool used by designers. You can make professional logos, but you will need to pay for the software. Also, there is a bit of learning curve to master the software.
Pic Monkey – Pic Monkey is a cool tool. It’s free to use and offers an online logo maker. It does not have all the bells and whistles of Photoshop, but you could make a decent logo none the less.
Canva – is another platform with a logo maker option.
And last but not least. We have to recommend our own Tailor Brands for designing your blog logo
To Wrap Up
When designing a logo put some thought into it. Many bloggers view blog and website logo design as more of an after-thought. But, if you want to make a good impression on visitors to your blog and to come across as professional and credible you should have a well-designed, good looking logo.