You’ve chosen a niche, set up your blog or website, and are ready to put the final touches on your site before you go live and spread your message to the world.
Now that the main website designs are out of the way, it’s time to top your blog off with a cool logo!
Every blog and website needs a logo, regardless if you’re a small business blogger or a hobbyist with a wealth of knowledge about a specific subject.
Don’t get me wrong; your logo isn’t just for your blog. You’ll also use it on your social media pages – Facebook, Twitter, Instagram, etc. – to help spread the word about your blog and personal brand.
For better or worse, there are a million other bloggers out there, and chances are that whatever you’re planning to write about has been covered before. In fact, there are over 20 billion blog post views on WordPress’s platform, and 77% of internet surfers (meaning, everybody) regularly read blogs to get information.
When people get to your site for the first time, they’re going to need a way to remember you out of all the other blogs in your niche. Once you lose a reader, chances are few and far between that they’re going to find you again, unless you have a logo – a visual cue – that will help them do so.
Additionally, having a blog logo will help you:
Make a great first impression. If designed well, it will instantly pique the interest of your readers and encourage them to check out your site.
Position yourself as an authority. A logo tells your readers that your blog is professional, and that you’re qualified to write about the subjects at hand.
Build brand recognition. As part of your brand, a logo will help you stand out in your niche and build recognition amongst your readers.
Create a brand identity. Your logo is the foundation of your brand, and it will help you create an emotional connection with your audience that turns them into loyal readers.
There are 9 different types of logos that fall under 3 main categories: Icon-based, text-based, and combination marks (logos that incorporate both words and symbols).
In general, the most common type of logos you’ll see on blogs is a wordmark logo, or a logo that is based off of the name of your blog – whether the full name or a monogram – and nothing else. These logos put a lot of emphasis on the typeface you use. (We’ll discuss this in more detail below.)
However, you can also go the combination mark route and find a symbol that expresses something related to your blog name or the type of content you’ll be posting.
We’d recommend against using an icon on its own, because it may be harder for readers to associate the logo with your blog if it doesn’t have your name to accompany it. Remember, your logo can help you build brand recognition, so you’ll want a design that your audience can easily remember.
Here are some of the most popular types of blogs and the logos that fit each one best:
Like we mentioned, these blogs are best suited towards wordmark or monogram logos.
Make sure to use your own name in your logo, so that your audience can begin to identify your logo with the voice that they’ll read – and hopefully connect with – on your blog. You may want to try using a hand-drawn font, or a style that mimics a signature, to add a personal touch.
If you already have a business, then you should also already have a logo! Notice how the Disney Parks Blog logo keeps the same font as the regular Disney logo, but with a slight twist on the color?
Marriott on the Move, on the other hand, uses their normal maroon palette while switching up their font. When deciding on your logo, you’ll want it to be a variation of the business logo that your audience has already come to know and recognize, so that they’ll easily be able to associate your blog with your business.
You likely have a “niche blog” if you write about things like food, fashion, travel, DIY, fitness, gaming, tech, parenting, etc. In other words, a niche blog is a blog that caters to a crowd that is interested in a specific topic.
For that reason, you should consider using a combination mark for your blog logo. This will require a little digging on your end to understand which icons, fonts and colors will resonate most with your niche. For example, Tech Savvy Mama uses a blue color palette to create a sense of trust with her readers, while The Book Smugglers have a serif font that lends their logo a sense of timelessness and traditionalism.
If you know of other blogs that are in a similar niche or industry, scope out their logos and see if they have any overlapping design elements with one another. That should give you an idea of the types of logo styles that are resonating with your target audience.
With all that said and done, let’s get to the actual designing! Here are 5 steps to help guide you in creating the perfect blog logo:
This is arguably the most important part of your entire logo design process, because it will inform the rest of the decisions you make in the following steps.
Whether you’re a lifestyle, fashion, travel or personal finance blog, the logo you design needs to resonate with your specific audience for it to be effective.
Consider your subject matter, and then think about who your ideal reader is for that topic. What kind of people will be drawing to your blog? Who are you hoping to reach? Try to write down some identifying details about your target audience, including their suspected demographics and hobbies.
Why is this relevant? Well, a logo that uses thick fonts and multiple bright colors wouldn’t be appropriate for a blog about depression – just like if you blog about healthy living, a logo with a minimalist style and black as the primary color probably won’t appeal to your intended audience.
Make sure you have a good idea of the people your blog is meant to attract before moving on to Step 2.
The colors you use in your logo should be consistent with or complementary to the color scheme of your blog or website.
If you haven’t yet chosen a theme for your website, all the power to you; you can build your theme around your logo! However, at this stage, most bloggers already have a website up and running, which usually includes a template (or, if you’re using WordPress, a theme).
What’s important to know is that the colors you choose will convey a certain set of emotions to your audience. Each color has its own “personality,” and in turn, influences people to subconsciously feel or think about something specific. For example, red inspires passion and energy, while blue is reminiscent of trust, power and reliability. Do your research on color psychology before deciding on your logo’s color palette.
You also need to be aware of logo color combinations that work well together and ones that don’t. Just like you want your logo colors to complement your website, you also need to make sure that they complement each other – both in appearance and in meaning.
When deciding on your logo colors, opt for a total of 2 or 3 – any more than that and you’ll likely confuse your message with a cluttered design.
While it’s true that digital mediums like blogs and websites are more forgiving of colorful logos, if you plan on branding offline as well (like with business cards or swag), you’ll want a logo that looks just as good in print as it does online.
If you’ve decided to go with a wordmark logo for your blog, then this step is the bread and butter of your logo. Your font will be the main visual element your audience focuses on, so you’ll want to choose one that best expresses the personality of your blog and brand.
(Even if you’ve included an icon in your design, your font will still carry a lot of weight, so don’t skip this step!)
There are 4 main types of fonts that are used in logos, although blog logos tend to favor script fonts and custom typefaces to give an extra level of creativity to the design.
That said, like with colors, the font(s) you use should be in line with your blog audience. Again, this depends on the nature of your blog; big, funky display fonts, for example, wouldn’t be suitable for a blog on tax information or accountancy. If you run a travel blog, however, fun, boisterous lettering would probably be the right move.
Also, make sure to to take clarity into account; some fonts – especially the more “creative” ones that dominate blog logos – can be hard to read, which defeats the purpose of having a blog logo.
Remember that your website visitors should be able to read and recognize the name of your blog from the logo at a glance, so if it’s a choice between a cool font and a plain but legible font, go with the latter.
At this point, you should have decided on the individual elements of your design (including an icon if you’re using one). Now, it’s time to test several iterations of your logo and decide which will look best on your website.
You may want to play around with shades of the same color palette or fonts from the same typeface family to make sure that each element works well together.
Also, create a few different layouts and tweak the positions of each element. Does the logo work better with the text front and center? What about with your icon to the right? Design 4 or 5 versions of your logo and see which one best tells the story of your blog.
Note that the dimensions of the logo placement area differ from theme to theme, depending on the website hosting platform you use. On some, the logo area will be pretty small, while on others it can be quite large. No matter the size, your logo needs to be clear and easy to read; so, before settling on a final design, test your logo at different dimensions to make sure the resolution looks good.
Once you have an idea of how your logo will take shape, it’s time to actually create it!
If you want to go the DIY route, you can use design tools like Photoshop, online logo makers (we have list here of the best logo makers), or logo maker apps if you need to design on the go.
Here are a few of our favorite options:
Tailor Brands – We’d be lying if we didn’t put ourselves first on this list. Our online logo generator is affordable and easy-to-use, and it comes with all of the branding tools you’ll need to create a brand identity for your blog.
Adobe Photoshop – Adobe is a professional tool used by designers. You can make professional logos, but you will need to pay for the software – and there’s a bit of a learning curve to master the software. If you don’t have graphic design experience, this may not be the best option for you.
PicMonkey – PicMonkey is a cool tool. It’s free to use and offers an online logo maker. It doesn’t have all the bells and whistles of Photoshop, but you can make a decent logo with it nonetheless.
Canva – This is another design platform with a logo maker option. Although its main focus is design templates for social media, you can use it to create a logo for your blog as well.
As one of the most popular blog hosting services, WordPress makes it super easy to upload your logo!
Once you’ve created your design, you’ll want to use a transparent logo file (PNG) so that it looks good on any surface.
Log in to your WordPress website and click “Customize.”
Then, select the “Site Title, Tagline, and Logo” bar. In the new section that opens, click the “Add logo” button.
From here, choose “Upload Files” and upload your logo. Click the “Set as Logo” button on the bottom right corner, and that’s it! Your logo should now appear in the header of your blog.
Now that you know how to make a logo for your blog, it’s time to put your foot on the gas.
Many bloggers view blog and website logo design as of afterthought, but if you want to make a good impression on your audience and come across as professional and credible, you need a well-designed logo to make your mark on the web.
When you’re ready to begin designing, head over to our logo maker to get started!
Now the Content Lead at Tailor Brands, Kira Goldring began her marketing career as a 17-year-old handing out flyers on the streets of NYC. She currently covers all things branding, marketing and small business, but she could talk your ear off about investment strategies or gripping literature without missing a beat. Say hi on IG - @kiragoldring
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