We hope you like the color blue, because this post is all about what a blue logo means and how best to use it.
Ever noticed how hundreds of companies use blue as the primary color in their logo? Just look at Facebook, Ford, Skype, Twitter (the list is endless).
These companies understand the psychological impact blue has on audiences, and it’s all based on solid scientific research.
Brands tend to use blue is because it’s a dependable color. It’s a safe design choice if you’re struggling to choose a color for your logo, and it strongly represents positive character traits, such as confidence and intelligence.
Because it’s used by so many companies to convey different feelings and emotions, let’s take a look at the ways successful companies use blue in their logo to convey specific messages, and what you can learn from them.
Without thinking too hard, what are some products and apps that you rely on daily? Your phone, car, computer, and messaging app are probably just some items you use for work and pleasure every single day. The companies behind them know that dependability is a key trait consumers are looking for in their products.
And, an enormous part of their branding success is due to the fact that they linked their name with the idea that their product won’t break down, freeze, or stop working when you need it.
They may not be the most exciting names and products in the world, but they’re reliable and steady.
“Trustworthy” may seem a whole lot like “dependable”, but there’s a big difference between the two.
Your bank may be reliable when it comes to transferring money, but do you trust them to have your best interests at heart?
Industries such as banks, healthcare, and other companies that require you to share important and valuable information need to earn a high level of trust— trust that they’ll protect your data from thieves, but also that they won’t sell your information to other companies.
Visa, PayPal, Bank of America, and American Express are some of the biggest names in the banking industry. Do you think it’s a coincidence that all of their logos use shades of blue as their primary color?
If you want to brand your company as trustworthy and honest, consider using a strong blue in your logo.
A key trait for many brands, both large and small, is professionalism. The competence and skill of your company to help customers is a valuable brand characteristic to own.
It helps to make your clients trust you and lets them feel more comfortable reaching out for assistance—especially if your business provides a service, such as IT, financial services, or marketing for companies and business owners. Receiving terrible results from working with unprofessional companies is a business owner’s worst nightmare.
So, having a professional appearance is key. Goldman Sachs, a leading investment bank, uses a subtle blue background in their logo to create a calm and professional look. IBM, on the other hand, uses a bold blue in their lettermark logo. Both companies have a strong brand identity that’s centered on skillful professionalism.
Much like green and brown, blue is a natural color we see everywhere, which plays a big part in its calming effect on people.
Many people imagine a clear blue sky, or the gentle waves of the big blue ocean in order to instantly relax.
That’s why blue is used by airports to help relax passengers, and also on train platforms to reduce agitation while waiting for a train.
Companies that want their audience and users to feel relaxed will use blue in their logos. It’s why a dentist will use blue as much as possible—to help you calm down before those drills start drilling!
To create a subliminal calming effect on your audience, use a deep blue color in your logo.
Today’s hi-tech companies use blue because it can combine many of the above traits into one. In the online world, companies want to convey a brand that you can trust, depend on, and know will act professionally at all times.
Software companies and startups use a lighter shade of blue to take advantage of these feelings. Twitter, Facebook, and Skype all use blue in their logo, and their brands are famous worldwide, instantly recognizable, and trusted by millions of people around the world.
A common trend with modern companies is to combine blue and white together. White text or a white icon on a blue background really stands out and helps draw your audience’s eyes towards your brand.
Blue is a versatile color, so you can experiment trying it out with different color combinations. A lot of the logos you’ve seen until now have heavily featured the blue and white combo. So, here are some alternatives:
Multi-colored: Microsoft and Google use multiple colors in their logo, including blue, to signify innovation and show that they think outside the box.
Blue and red: It’s a striking mix of colors! The contrast between blue and red can really make a logo pop, infusing excitement and stability into one design. Just look at Pepsi’s simple but eye-catching color scheme.
Blue and orange: Walmart’s logo cleverly creates the impression of a sunny day on a clear blue sky, by using blue letters with a simple sun icon.
Blue and yellow: The Royal Bank of Canada uses 3 colors in their logo. By combining blue with yellow and white, the logo has a lively and optimistic feel, while remaining credible and reliable. Notice that each design element is a different color, so that it stands out and catches the eye.
It’s not by chance that blue appears in nearly half of all logo designs. Just to recap, you can use it to represent:
– And modernity
To easily brand your company with a powerful trait, experiment using blue as one of your primary colors. The trick is to make it stand out from your competitors because of its widespread use, so get clever with your typeface, icons, and color palette. Happy branding!