A professional medical logo is a must-have for those trying to make a name for themselves in the health industry. If you have a healthcare business, a medical practice or plastic surgery clinic, or a pharmaceutical company, a strong health logo is the way to communicate trust, reliability and reassurance to your patients and clients.
Your logo is a vital part of the way the world will see your practice, so you’ll want to make sure you’re sending the right message. To get an idea of how to best design your health logo, check out the logos of some top medical businesses in the industry. Then, read all about the medical logo design best practices to see which icons, fonts and colors will resonate most with your patients.
Medical Logo Design Tips
An icon is the place to set yourself apart from other medical logos, as you can choose a symbol of something unique that you offer patients or customers. Try to avoid the generic icons that other health logos use, like hearts or crosses. and instead pick a symbol that reflects a specific quality of your business and brand.
If you run a pharmaceutical company or clinic, you can’t go wrong with a bold sans-serif typeface, as it will help you communicate confidence and trust to your customers. That said, you’ll also see medical logos – usually for private practices – with serifs with thin weights, as they off a caring and inviting impressions.
You’ll often see various shades of blue in the medical logo world, as blue is the best communicator of confidence and trust. However, you may want to go with a different hue in order to separate yourself from other businesses like yours; just make sure that whichever color you choose effectively communicates the values your practice or business stands for.
A versatile logo layout is probably best for you, as you’ll need your logo to look good on business cards and signage alike. Keep it clean and simple, without too many details that could get lost on a smaller logo version.