Accounting Logo Design

Create your own accounting logo with our logo maker in minutes!

Accounting logos header

The right accounting logo will get customers in the door of your firm and put their ledgers in your hands. Whether you’re a financial controller or CFO, you need to have a strong accounting brand if you want to make a positive impression on future clients.

Before you start building your accounting brand, it’s a good idea to look for logo inspiration from other companies in your industry. Check out some of these top accounting logos below, and then scroll down to read all about design best practices.

Accounting logo example

How to make your own accounting logo

Create your accounting logo in 2 minutes, simply by entering your business name and tagline (if relevant), and clicking ‘Design’.

Tell us a little about your accounting business, select a logo type, and choose the fonts you love so we can create the perfect logo for your brand.

Customize and make tweaks with our logo editor to bring your vision to life. You can play with fonts, colors, and logo layout—no design skills necessary! 

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Accounting Logo Ideas

Accounting Logo Design Tips

1. Icons

Accounting logo icons

If you take a look at your phone, you’ll see a ton of instantly recognizable icons that serve as symbols for your go-to apps. Our digital-centric culture loves universal symbols, so it makes sense to use a symbol to represent your accounting business. There are various kinds of icons like abstract, geometric, pictorial, crests, emblems, interactive, and custom. Each type has its own meaning and purpose. 

Although icons are commonly used in accounting logos, many firms opt for monograms instead of a symbol to give off a timeless feel. For instance, Deloitte, one of the most prestigious accounting firms in the world, is a wordmark (doesn’t include an icon). A second of the Big Four accounting firms, PricewaterhouseCoopers, features an abstract icon. So the decision is a personal one. If you want to use a symbol, try to find a mark that represents something you offer, whether that’s bookkeeping services or investment advice.

Do some competitor research before setting on an icon so you choose one that stands out from the crowd. Also, make sure the icon you select reflects your business values, doesn’t take up the majority of the overall design, and that it complements all other design elements. 

2. Typography

Accounting logo typography

According to the psychology of typography, serif fonts represent authority, tradition, and respect, whereas sans-serif fonts give off a casual, informal, and youthful feeling. Accounting firms such as KPMG (a global network of professional firms providing audit, tax, and advisory services) went with a clean sans-serif.

When choosing a typeface, it’s important to look for one that’s legible as much as one with personality. However, it’s not very common for an accounting firm to choose a script or decorative font. You can’t go wrong with a bold sans-serif, which will convey authority, expertise and reliability. Also, your logo font should reinforce the message you as a brand are trying to communicate to your audience. 

3. Color palette

Accounting logo colors

Your logo color palette is a way to express the messages and values you want your customers to feel when they encounter your logo. Popular accounting logos use a variety of colors, depending on the message they want to give off to potential customers. You can’t go wrong with black and an accent color to convey sophistication and professionalism; or, choose a color that emphasizes an aspect of your business with which you want customers to associate you.

Remember to choose a color palette that stands out and emphasizes the traits of your business you want your customers to associate with your brand. 

4. Layout

Accounting logos layout

Where do you envision using your logo most? Your website, emails, letterheads, presentations, etc. Go for a layout that meets your branding needs, whether that’s printed items like business cards and stationery or on digital media like your website and social pages. It’s important to keep the layout in mind when designing your logo so that it is easy to scale up or down depending on your needs. 

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