Choosing the right color palette for your logo is an essential element of building your brand.
We all know that Facebook and Twitter are blue, Coca-Cola is red, and McDonald’s is yellow. Now, imagine those logos in any other color—you’d think they look weird.
That’s how essential color is to your branding; it becomes part of your identity as a company, and part of how the world remembers you.
Green logos are no exception. Brands tend to use green when they’re trying to appear down-to-earth, calm their audience, or symbolize growth.
And, the right green logo can boost your branding, your business, and your recognition! So, let’s explore what a green logo means and how it can benefit your brand.
Psychologically, each color has its own feelings and emotions that it evokes from its viewers. As we mentioned above, color and branding go hand-in-hand; you can’t have one without the other. That’s why when popular companies change their logo, it can even cause outrage amongst their fans!
The colors used by most brands are often bright, uplifting, and happy. Some colors, like orange and purple, can be hit or miss, which is why many brands stick to the primary colors red, yellow, and blue.
By choosing a color that’s not often used, however, you have a better chance of being noticed. Here’s a quick look at some popular logo colors and the common associations people have with them:
Green logos are also a popular choice, as it’s a ‘cool’ color that’s friendly and accessible. When used in logo design, green can symbolize:
This is why it’s used across a wide variety of industries, from high-tech companies like Spotify to coffee shops and supermarkets.
But, is the grass always greener on the other side? Let’s take a look at a bunch of famous green logos to find out.
The Starbucks logo has gone through many variations over the years, and the latest version has clearly been redesigned to fit with the current trend of flat, simple logo design.
The Norse-inspired mermaid has been simplified, and the color green is used to represent the freshness you can expect from each Starbucks coffee.
For decades, green has been used to represent money (and shopping!).
By slapping an S on a green shopping bag, Shopify’s logo instantly lets you know they have in store (pun intended). To help make their company more memorable, they’ve added their brand name to their logo with black text, but you’ll often see the icon by itself.
Using a light green helps Spotify’s logo stand out and catch the eye. It pops even more on devices with ‘dark mode,’ which uses a darker color palette to help users stay more focused and improve visibility for anyone with low vision or sensitivity to bright light.
The sound waves in the logo show Spotify is a music app, and that it’s easy to use on both bigger screens and smaller mobile devices.
Sprite’s vibrant green logo is bursting with energy, and the white font contrasts against the green background to create a refreshing design. Unlike newer companies, Sprite has been around for decades, which has allowed them to refine their logo and simplify it without losing branding appeal.
Holiday Inn has been around for more than 60 years. Using green for a hotel chain is a great way to show your rooms’ relaxing nature, as green is a tranquil color.
The Lacoste green alligator was created in 1927 by artist Robert George. It was inspired by Rene Lacoste’s nickname ‘the crocodile’ for his persistence on the tennis court.
Fiverr’s straightforward logo uses the ChunkFive serif font and is all lowercase. If you look closely, the “F” and the “I” are connected. (We still don’t know why, but there are plenty of theories flying around.)
The solid green circle with white text is simple, yet effective at catching your eye.
Combining contrasting colors is an excellent way to make your logo pop out of the screen or label.
To help Heineken bottles and cans stand out in a sea of beer choices, they chose a red and green combination.
Land Rover vehicles are famous for their ability to tackle tarmac and heading off-road into the forest, jungle, and desert.
By using green in their logo, Jaguar Land Rover makes it obvious that their cars are meant to be taken into the wild.
As one of the world’s largest energy companies, BP uses a lighter shade of green to showcase its commitment to ‘greener’ energy.
Their current logo symbol cleverly mixes yellow, white, and green to symbolize both a sunflower and sun.
Using a relaxed, green serif font with a leaf above the I in Tropicana, helps this orange juice company show that their drinks are natural, tasty, and healthy.
Subway’s logo is both popular and memorable! Subway prides itself on being fast and healthy, so using orange (energetic) and green (healthy) is a natural choice of colors to combine.
The Grab app gives its users the freedom to hire taxis, cars, and even bicycles to help them arrive at their destination. The logo’s parallel lines represent the endless ‘road’ of possibilities, and the green symbolizes the money-saving aspects of using alternative modes of transport.
As you’ve surely noticed by now, green is a great color for eco-friendly companies to use. It’s also used by businesses that revolve around agriculture and nature, so it’s an excellent choice for Animal Planet, a TV show devoted to wild animals and pets.
Green is often used for safety and freshness. WhatsApp is a free messaging service that prides itself on encrypting all of your communication and keeping them safe, for free!
Using green allows them to showcase their secure and free service.
The Hulu logo has been through some changes over the years, but unlike other companies that tweak their designs and layouts, Hulu has only changed the color of their logo.
They went from using green gradients to using a flat, light-green-turquoise color.
Dedicated to providing food that lets you eat well, Whole Foods Market chose a green circle with white text to showcase their commitment to natural foods. Green is the go-to choice if you’re looking to promote a healthy brand.
The Green Lanterns are fictional space-police who get their powers from a giant green magical lantern. The color green wasn’t randomly chosen either; it’s used here to symbolize willpower.
Evernote is an awesome app that you can use to store your notes and work.
Elephants—the icon—are known for their impressive ability to store memory. The green stresses confidence and clarity.
TechCrunch is a fast-paced tech news website with a clean and speedy site.
They wanted to highlight their commitment to providing a clutter-free environment, and their simple logo uses clean blocks, which also mimics the pixels you find on computer screens.
The John Deere logo combines yellow and green to create a soothing and inspirational logo, with a graceful deer jumping.
The yellow and green color combination is also strongly featured in all of their manufactured products and helps them promote their brand by sticking to their color palette.
Using green can help you to build trust with your customers, show how you’re committed to the environment, or highlight how you’re helping people with money.
We hope you’re inspired by our awesome collection of amazing green logos, and ready to create your own logo.