If you have a technology business, then you need to design a logo that speaks to your audience.
The technology industry is booming, and tech companies need to separate themselves from the crowd more than ever. If you’re looking for a way to tell your audience why your software or service is the best there is, a powerful tech logo is the way to go.
As stated earlier, traditional serifs are the big-hitters in the tech industry. Serifs are your classic professional-looking font. Think of Times New Roman or Baskerville, for example, and how some of the letters have little hats or flicks at the end of them – that’s a serif. It gives off a trustworthy feeling, so if that’s the type of brand you have, choose a serif font to lead your logo design.
If you want your font to give off a more modern vibe, then choose a sans-serif font. This is like Tahoma or Arial – basic fonts without the little hats at the ends of the letters. This can be a great option if your tech company name is an acronym or has initials.
With these elements in play, you’ll need to figure out how you want it to look when it’s put all together.
Proportion is probably the most important aspect of a good layout, but also consider density. You don’t want your logo to look too cramped or like each element is unrelated. Give your logo design balance so that the first thing people see won’t be related to chaos. Let it speak for itself in a simplistic but effective way.
Your logo will be the first thing customers will see and interact with. Play around with the look and feel by switching the location of your icon and text, and most importantly take the time to evaluate how your logo will be interpreted.
Our AI-powered logo generator takes into account all of your industry’s best practices to produce the best logo for your brand. If you’re ready to begin, try it out here!
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