How to Design an Etsy Logo for Your Online Store

Congrats on setting up your Etsy shop! You have a great place to sell your art and get noticed by new customers.

Just in case you didn’t know, Etsy launched back in 2005, and fast gained popularity. Today, it hosts over 1.98 million unique sellers, with nearly 36 million customers purchasing products.

And, it’s one of the best places for artists, artisans, and crafters to show-off (and sell) goods! But with such a large market comes plenty of competition.

To stand out from the crowd and help your store get noticed, you need to bring your A-game to your branding.

It doesn’t matter if you’ve launched your store or have been active for years, it’s never too late to level up your Etsy shop logo. Continue on to learn how!

Amazing Etsy Logo Examples

To get your creative juices flowing, let’s look at some examples of fantastic Etsy designs that already exist. Remember that Etsy logos take up a small space, so your shop logo needs to pack a punch in a short amount of time.

Gold Swan

With over 450,000 sales, Gold Swan is a popular store destination for online shoppers looking for handmade jewelry and craft items. Their watermark logo screams elegance and luxury.

Combining a cursive font with gold is an easy way to present yourself as a deluxe and high-quality brand, without relying on an icon.

Tsunami Suds

TsunamiSuds produces artistic bath goods and creams. Unlike Gold Swan, the Tsunami Suds logo makes full use of its name to create a logo.

If your name allows you to use a literal icon, it’s an excellent opportunity to form a strong brand image. People remember images more than names, so using pictures will help your brand become more memorable.

The anchor between the T and S is a nice touch and turns their initials into a branding icon, even without the tsunami waves.

Steps to Creating a Memorable Etsy Logo

Now that you’ve seen a couple of cool Etsy logo examples, here are 3 steps to take in order to put your store logo together.

Step 1: Figure out who your target audience is

The very first question you need to ask yourself is: Who are you selling to? Your store logo needs to be attractive (obviously), but it also needs to engage your target audience, while simultaneously showcasing your brand’s personality.

We’ll get to your brand’s personality in just a minute. First, you need to create a simple customer persona that you can use as a guide. If you already have an idea who your customers are, write down some of their basic demographics and characteristics, such as age, gender, likes/dislikes, and general location.

And, the last point should be your customer’s reason for visiting your Etsy store.

Here’s an example of a customer persona for a jewelry shop. Instead of trying to target the general population, we want to make it personal, which allows you to imagine you’re speaking directly to your customers.

Let’s call our imaginary customer Diamond Diana. A bit about her:

– She’s 33 years old

– She lives in California

– She’s an accountant

– She’s married with two kids

– She likes to exercise at the park and attend social functions

– She’s looking to buy luxury-looking jewelry at affordable prices

Now, as you’re creating your store logo (and writing product descriptions, uploading images of your products, etc.), you can picture Diamond Diana and help to ensure that your Etsy store and logo will appeal to her. Of course, if you’re targeting college students or outdoor hikers, you’ll need a different approach—but you still should outline their persona in order to pin down what that approach is.

Step 2: Determine your personality

Once you’ve nailed your target audience, it’s time to talk about who you are as a brand. Imagine your brand—as a person—talking to Diamond Diana. What kind of person would she want to engage with?

The way your logo looks speaks volumes about your personality and your store. Your logo needs to convey the message that your store is professional and worth your audience’s attention. More than anything, people want to connect with art on a personal level. The more they feel that connection to your brand, the more likely they will be to buy from you (as opposed to the other millions of sellers out there).

With so many sellers accessible on Etsy, your logo is one of the few things that can help set your store apart from everyone else. So, make sure your logo looks professional and follows your brand’s voice and personality.

Step 3: Put it all together with best practices

There are 3 main elements you can use to create your Etsy logo and set it apart from others:


The typography you choose says more about your store than you may think, and there are hundreds of fonts for logos that can help you send a message to your audience. 

A cursive font can represent a creative store with hand-crafted items, whereas a sans-serif font, symbolizes modernity and a laid-back approach. For a more professional vibe, choose a serif font. The serifs (extra lines) on each letter create a sophisticated look. 

And, try to avoid using too much text, as Etsy scales down logos. Keeping your text short will ensure your logo is readable. Note that you can always use your store name’s initials if your full name is too long.


Why is color so important? Because it plays an influential psychological role. Each color shade has a unique emotional effect on your audience.

For example, blue is calming and linked to intelligence. Red is a powerful emotional color that can symbolize both love and hate (passion), energy and lust.

Experiment with different color palettes to create one that fits your brand, but make sure not to use more than two or three colors. 


The last element to consider using is an icon, or a small image that represents something in your brand (whether your most popular product, a perk of shopping with you, or an aspect about your brand as a whole that’s appealing). Unique and straightforward icons are easy to remember and recognize, which is why they’re so useful for branding.

Can you use an icon that’s a literal representation of your brand name? It can boost your brand awareness and memorability. If you don’t have a store name yet, consider a name that’s easy to create an icon for.

How to Upload Your Logo to Etsy

Once you’ve created a design you love (and hopefully ran it by friends and family to make sure you’re on track with the design), it’s time to upload your Etsy logo to your store!

Before you start, make sure that your store logo file is 500 x 500 pixels (if you created your logo with our online logo maker, then you’ll already have an Etsy-sized logo waiting for you).



1. Log in to your Etsy seller account

2. Head over to your Shop Manager and click on the pencil icon next to your shop name

3. Now click on the camera icon adjacent to the shop illustration

4. Choose your logo image file and click Save Changes

That’s all there is to it! You now have an awesome logo to represent your Etsy store, and your customers will have a symbol to remember you by when they come across your products.


Over to You

Using the above tips, you can use your logo to attract as many people as possible to your store.  And, it’s perfectly ok to check out your competition’s stores to see what they’re doing with their logos and branding. Note what seems to be working and what doesn’t, so that your logo will be best in your category.

Nervous about designing your logo yourself? No worries! You can either hire an expensive logo designer to do it for you, or try our logo creator. Just tell our A.I. designer which styles you like, and it will present you with hundreds of unique and awesome logo designs for you to choose from.